Being online is the fundamental precondition for running a successful business, but it is not where the story ends. You can’t just create a website, publish random content, and expect it to attract thousands of visitors each month. Why not?
The answer is simple – other content creators are doing the same thing, and you have to outclass them to earn enough followers. According to the report, over 90% of all traffic comes from a search engine. The big question is how to convince Google and other engines to like and rank your pages high enough.
There are so many tactics to try here, but keywords are and will be the essential online discoverability mechanism. In this post, I will show you the benefits of using the best search terms and phrases along with the top nine keyword research tools.
Keyword Research Stats and Benefits
Digital marketers easily fall into the trap of PPC advertising, but you should never underestimate the power of organic traffic. After all, studies prove that organic SEO performs almost six times better than paid search ads. This is not the only proof of the power of keyword research:
- The first organic Google search receives 32.5% of the average share of traffic.
- The average website conversion rate is well below 2%, but if done right, SEO can drive a 6% conversion rate.
- As much as 75% of people never scroll past the first page of search results.
- Almost 80% of users completely ignore search ads.
The numbers are impressive, but keyword research goes well beyond plain stats. Jake Gardner, a content designer at UK Essays, says webmasters who conduct comprehensive keyword analyses can expect a wide range of benefits, including these:
- Boosting search engine ranking.
- Targeting qualified leads only.
- Finding new relevant topics easier.
- Earning a whole bunch of social shares.
- Preventing time and budget waste.
- Understanding the strategy of your competitors.
Keyword Research Platforms That Can Improve Your Content Strategy
Bearing all these advantages in mind, the only logical step is to look for the best keyword research tool for your website. There are hundreds of more or less interesting options available online, but I decided to present you the nine most productive tools here. Let’s take a look!
1. Google Keyword Planner
Any list of the finest keyword research tools would be incomplete without Google Keyword Planner. As you probably know, Google is by far the most dominant search engine, and you should take advantage of its native analytics to find the best keywords for your site.
The idea is simple – you just need to enter the targeted keyword, and Google Keyword Planner will show you a full list of alternatives. You get to see the frequency of searches per keyword as well as search trends in any given period.
However, you should keep in mind that Google Keyword Planner is designed primarily for content designers launching AdWords campaigns. In such circumstances, supplementing this keyword research platform with other tools is always a good idea.
KWFinder is an all-around program with comprehensive keyword research features that will suit the requirements of every webmaster out there. When you enter the targeted keyword, you can set the location preferences and analyze search phrases from different countries. Besides that, you can conduct searches in dozens of languages.
KWFinder offers you three distinct solutions:
- Suggestions: The basic options reveals search trends, number of inquiries, CPC, and PPC data.
- Auto-complete: This feature combines your keyword with other commonly-searched phrases. For instance, it can be something like “tennis apparel + for women.”
- Questions: Similar to auto-complete, the third solution gives you the chance to pose questions concerning the targeted keyword. For instance, it can be something like “how much tennis apparel costs.”
Soovle is another interesting option because it enables users to research keywords from the perspective of multiple search engines simultaneously. The platform is precious because it takes an extra step and analyzes not only Google, Yahoo, and similar engines, but also pays attention to many alternatives such as Wikipedia, YouTube, Amazon, eBay, etc.
Soovle has two basic purposes. The first one is, of course, to help you identify the most relevant search terms and phrases for different types of content: textual, video, and mixed.
The second goal is to help digital authors to come up with funny, entertaining, trendy, and informative content creation ideas. Both objectives are equally important, and Soovle takes care of them perfectly.
Experienced keyword researchers must know Ahrefs, otherwise known as one of the most comprehensive SEO platforms globally. The tool offers you both of the standard keyword research solutions:
- Traditional analysis focusing on specific search terms and phrases.
- Competitor analysis with thorough evaluations of your rivals’ keyword strategies.
With Ahrefs, you get a complete overview that includes key performance indicators such as search volume, keyword difficulty, number of clicks, return rates, traffic potential.
Ahrefs offers in-depth analyses and the potential to filter the best keywords among thousands of more or less similar search terms. The only downside of Ahrefs is that you sometimes have to wait for a while before seeing the results, which happens due to the platform’s gigantic database.
5. Google Trends
One option is to look for seasonal trends and use the findings to create the right content at the right time. For example, you can learn that the keyword “swimsuits” is extremely popular during summer seasons. Although a simple example, it shows how Google Trends can make your keyword research more straightforward and effortless.
Another amazing option is to look for related queries to identify brand new keyword solutions. This feature enables you to figure out the true needs of the target audience and win over more website visitors with super-relevant keywords.
SEMRush is a popular choice among SEO experts who appreciate the power of competitor research. The tool is packed with so many interesting features that allow you to search, filter, and test keywords based on various metrics. Besides trends, density, and traffic, some of the basic components of SEMRush include:
- Volume: It reveals the number of monthly searches per keyword.
- Position: It shows the current position of a webpage in search engine results.
- CPC: It displays the price of a click per keyword in advertising campaigns.
- Last update: It highlights the date when the targeted keyword was last updated.
These and many other functions make SEMRush a renowned keyword research tool, so it’s not surprising to see that it currently has over four million users worldwide.
Ubersuggest is a free SEO tool with a simple and intuitive user interface. The platform is easy to use even for beginner-level digital marketers and content creators. It combines traditional keyword analysis with competitor research, so you get to receive the most relevant search term suggestions.
What makes Ubersuggest even simpler is the fact that it sorts keywords in alphabetical order, thus creating an effortless user experience.
8. Answer the Public
Answer the Public is not the best keyword research tool out there. Still, it indeed represents a funny and interactive way to search for exciting terms, phrases, longtail keywords, and their synonyms.
You don’t have to be a tech guru to learn how to use Answer the Public. All you need to do is to enter a given keyword and wait to see the list of the corresponding questions or prepositions. For instance, when entered the keyword “smartphone,” you get almost 200 questions, 20 prepositions, and 100 comparisons. Here are some of the examples:
- Why smartphones slow down?
- When were the first smartphones launched in India?
- Will smartphones replace PCs?
The list goes on, so you can use it to come up with some amazing content creation ideas.
Serpstat is an all-encompassing SEO platform. Serpstat divides the analysis into segments, showing you the so-called SERP Analysis, SEO Research, PPC Research, and Content Marketing.
You can pay special attention to the Keyword Selection section of the SEO Research because it highlights all the keyword-related details a webmaster might want to learn. This includes keyword search volumes, monthly traffic, social domains, related keywords, suggestions, and many other elements that can help you to pick the best search phrases for your posts.
Best Keyword Research Tools Conclusion
Running a website is very simple, but making it popular and easily discoverable in engines searches is an entirely different game. If you want to impress the likes of Google and Bing, you need to identify and use the most relevant keywords and search phrases exclusively.
But having good SEO plugin and doing proper keyword research is just one step. There are many tools you can utilize to improve your website.
In this article, I discussed the top nine best keyword research tools you could use in 2019. Those are just some of the available tools. There are much more free and paid. Have you ever tried any of these platforms? Which one do you believe to be the best? Feel free to share your experiences in comments.