9 Best Paid & Free Variation Swatches Plugins For WooCommerce

To convince a buyer in any situation, you must find a way to appeal to their visual senses. The best way to accomplish that is by using the WooCommerce variation swatches plugin so that you can add that missing touch to your website.

Using the variation swatches plugins, you’ll be able to display your products with increased variations and increase your selling chances.

Your customers can select and buy products based on price and sizes that concur with their initial specifications and needs. You can also, in the process, attract them with beautiful images and captivating colors, which can lead to impulse buying of products that catch their attention.

The variation plugins will help you enhance customer experience and boost sales, which is a win-win scenario for you and the customer.


WooCommerce Product Variations Swatches

Here are the six best WooCommerce variation swatches plugins for you to consider.


YaySwatches – Variation Swatches for WooCommerce

YaySwatches is a variation plugin that allows you to show variation selectors such as image swatches, color swatches, radio buttons, and many others. It will enable your customer to easily switch between different product variations on the product details page and the category or shop page.


YaySwatches Variation Swatches for WooCommerce.


You can transform your variation dropdown lists into more spectacular designs which will take care of the common interests of the regular visitors and sway them into being your long-term customers.

The plugin combines custom product attributes and pre-existing attributes in only one dashboard.


YaySwatches adding attributes.


With the YaySwatches variation plugin, here’s what you’ll be able to achieve:

  • Colour Swatches – display color swatches centered on the manually picked color options available.
  • Automated Variation Image swatches – display swatches depending on various variant images. Actual product variation images show up when you click on the corresponding swatch.
  • Customizable Swatch Bubbles – many design options to choose from, including but not limited to border, shape, color, and variation attribute tooltip.
  • Powerful Attribute Options – the plugin works with pre-existing attributes available in the free version and custom product attributes in the Premium version.
  • Enhanced Shop Page (PRO) – enable and define a limit to the number of swatch bubbles shown for every product on the category/shop page. It will help to maintain a neat product grid.

Customers can now browse and make purchases of your products with meaningful engagement. This is made possible and easy by YaySwatches. The plugin is available in free and pro version.

Other useful plugins from the same author include YayCurrency and YayMail.


TH Variation Swatches By ThemeHunk

TH Variation Swatches is the one of best and most free easy-to-use swatches plugins. It will provide you with all the amazing features that a variation swatches plugin offers. The interface is user-friendly which allows you to edit variations seamlessly.


TH Variation Swatches plugin.


The plugin comes with three attribute types colour, image and button. It does more than color swatches. When it comes to displaying images as product variation, this option has a highly engaging conversion.


  • Image Variation Swatch
  • Color Variation Swatch
  • Tooltip in Variation Swatches Button
  • Variation Swatch Attribute Behavior ( Blur/Hide )
  • Swatches for Quick View
  • Swatches for Shop and Archive page
  • Swatches for Product Catalog


WooCommerce Variation Master

Using the Variation Master plugin, you can display a wide variety of versions on your store page. It assists the merchants in customizing their store to showcase product variations.


WooCommerce Variation Master - Variation Dropdown, Import/Export Gallery Image, Color & Image Swatch.

It offers four exceptional features, including stock alert, variation gallery, product attribute swatches, cart update pop-up for variation, and product gallery with slider, that will improve your product page layout.

Here are some of the top quality features:

  1. WooCommerce Product Attributes Text & Borders: To provide customers with customized and outstanding experience, plugin provides the Border on selected swatches and show the Attribute text above Swatches.
  2. WooCommerce Attribute Swatches: This feature enables the users to show variation swatches on Shop, Archive, and Category Pages.
  3. WooCommerce Product Variation Customization: This feature takes customization to a whole new level. The user can replace the WooCommerce variations dropdown on the product detail page with color and image swatches as well as add gallery images for each variation.
  4. Export / Import feature: This is a simple yet essential feature. The users can also export or import attribute color and image swatches, and the gallery images for each product variation
  5. Responsive Design: Flexible images/content are sized in relative units to prevent them from displaying outside their containing element.



The main functionality this variation swatch plugin offers is its ability to enable swatches on the list of products together with the shop and product details page. The plugin supports displaying multi-colored swatches.


Swatchly plugin for image swatch, color swatches, label swatches.


Compared with other variation plugins, Swatchly provides three different swatch shapes instead of the normal two, which include rounded, Square and circular.

You will be in a position to align your swatches to the right, left, or center of the product display. Swatchly plugin allows you to easily define the swatch height, width, and font sizes.

The Swatch plugin allows you to disable attribute types with cross signs, cross, and blur, only blurring and hiding. You can disable or enable Tooltip as you see fit.

The plugin provides a swatch preview column available on the admin panel when you install it.  It also has a shape inset size control.

Additionally, the plugin pro version has all the features from the free version, plus it allows you to override the global swatch settings for every product.

It is a good plugin with a suitable variation label separator, and it can also show you the names of the selected variations on one product page.


WooSwatches – WooCommerce Colour & Image Variation Swatches

The WooSwatches is a premium plugin developed by WooMatrix to handle variations of swatches on WooCommerce shops. It supports the utilization of dropdown selection images, texts and fields, and color variation swatches.


WooSwatches WooCommerce color or image variation swatches.


The plugin gives customers an improved product showcase and interaction with variable attributes and attribute swatches.

Using this plugin, you can customize the values of the color and images of your attributes on a global scale with various swatch sizes.

WooSwatches can display images and color swatches in the tag, shop, category, and archived pages. Your website will be in a position to change product images when customers look into the category and archive pages.

This variation swatches plugin will enable you to retrieve unique links with the direct variation link feature available.

The plugin is shortcode ready, and you can add image and color swatches compatible with the products’ page shortcodes.

WooSwatches permits displaying shop swatches on a slider when the swatch number exceeds the defined values.


Variation Swatches for WooCommerce by Radius Theme

Radius Theme Variation Swatches is a great woo variation swatches plugin as it can be used for all WooCommerce shops.

The plugin can help you improve customers’ shopping experience and the attraction and relevance of your products to the customers’ requirements and needs.


Variation Swatches for WooCommerce.


The plugin has several functionalities, which include adding images, labels, and colors for increased shopping options.

It is a user-friendly plugin that benefits website visitors and admins who manage the site. The plugins will significantly improve your page speed as it has various optimizations.

It is also mobile-friendly and fully responsive. Most of your customers can shop using their phones, allowing you to tap into the market space easily.

The default mode of operation implies that it works on the product detail page as it enhances the display of colors, labels, and attributes images.

The plugin comes in a free and paid version.


Product Variation Swatches for WooCommerce by Villa Theme

VillaTheme Product Variation Swatches is a beautiful plugin that enables you to display product attribute variations. It allows you to choose whether you are okay with the default dropdowns of product variations swatches.


Product Variation Swatches for WooCommerce.


You can customize the custom and global attributes in the plugin’s settings section and find existing global characteristics through the search bar. It allows you to set the global features in horizontal or vertical styles.

The plugin can accommodate global attributes in five types: radio, image, button, color, and variation. You can also choose one of the product swatches, set it as the swatch profile, and customize it to showcase the default pattern of the swatch design, even in filter mode.

Additional settings include width, color, the size on mobile mode, font size, padding, height, name, and box-shadow effect.

Lastly, you can manage the Tooltip status settings when the variation swatches are selected, enabling you to customize every attribute term of the existing global attributes.

The plugin comes in a free and paid version.


GetWooPlugins WooCommerce Variation Swatches

WooCommerce Variation Swatches by GetWooPlugins is one of the most installed and well-rated swatches plugins. It has all the essential features you need for your WooCommerce store.


GetWooPlugins WooCommerce Variation Swatches.


The plugin lets you show product variation items in colors, images, and buttons. WooCommerce Variation Swatches offers more than just the color, image, and label attributes in a single WooCommerce product.

Moreover, you can handle the swatches shape style rounded and squared. It also gives you full control over the design of your variation swatches. Hence, you can increase conversions and make your product pages look more professional.


  • Auto convert all variation dropdowns to button swatch by default.
  • Enable color, image, button, and radio for variable product attribute variations.
  • Option to globally select rounded and squared attribute variation swatches shape style.
  • Show cross sign for out-of-stock variation swatches (up to 30 variations).
  • Compatible with top WooCommerce themes and plugins.
  • Work on variable product quick view popup.

The advanced version of this variation swatch plugin does a lot more. It allows you to show swatches on the shop or archive pages.


Variation Swatches & Photos by Element Stark

Having color and image swatches in place is an excellent strategy to showcase the variations in your WooCommerce site.

If you’re using the Variation Swatches and Photos plugin, the admin interface allows the use of color and images and attribute levels.

Your customers will appreciate the visual representation of the product attributes when visiting your shop, which helps present a clean and neat appearance.


Why Use WooCommerce Variation Swatches Plugin?

The variation plugins are simple plugins that are essential for any WooCommerce shop. They will help attract customers to maximize profits and ensure customer returns.

If the customers can easily find and look through the products they want, they are more likely to complete purchases. It will also ensure that they always return to your shop, refer other people, and give positive reviews about your shop.

To improve your customer experiences, you must be in a position to provide products with numerous variations relating to size, images, prices, and colors. The basic WooCommerce shops don’t provide for these variations, which makes it necessary for you to get a product variation swatches plugin to better take care of this.

The plugins ease your shop customization and make it beneficial in the long run. You will not only attract the customers with lovely images and colors, but you will also be able to provide product descriptions in the most appealing way possible.

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