Most WooCommerce stores have hundreds of products and product variants. Adding a WooCommerce product filter plugin to your store arsenal, you can offer many high-quality products and variants that fit your niche quickly to fulfill site visitors’ needs and to complete sales transactions.
However, you also need to look at things from the customer’s perspective. Online visitors’ attention spans are short. They don’t have the time or interest to scroll through hundreds of products.
If they don’t find what they’re looking for on your site within minutes, they’ll quickly move on to a competitor’s website. Adding a product filtering option to your site allows visitors to search and find quickly what they came for. It also increases the possibility of making more revenue.
Why Use the WooCommerce Product Filter?
Let me give you an example of how product filters can be used on your WooCommerce store:
Let’s say you have an online sportswear store. The store has 30 tank top variants in its inventory. When a site visitor enters the term “tank top” into the search bar, they’ll see the complete list of all 30 variants that you have. The visitor will then have to scroll through all of them just to find the product that they’re interested in.
Now, imagine that your store site can filter out any tank tops that don’t meet the user’s requirements. This narrows down their search and significantly increases the chances of them completing a purchase.
Product filters are an essential part of your online store’s success. Without those filters, site visitors will often have to scroll through dozens, hundreds, or even thousands of product choices. That’s more than enough to drive them away. On the other hand, online stores that use good product filters enhance the overall user experience.
One of the best features of filters is product discovery. Site visitors can also find something similar to items that they’ve been researching or looking for. It’s another way of improving sales and overall revenue.
Use filters to improve user experience
The primary purpose of adding filters to your store is to improve user experience. If you have a lot of products and product variations, customers have a lot of options to choose from. If this is the case, there should be several filter options for each product type or category. Give users a few options to select from.
They can click on and expand those options if they wish. You can also provide filter types for product features that might not be initially obvious. For instance, if you know that customers have been searching for certain usability features, you can add those keywords as a part of your filter options.
Filters are also important for products that have specific compatibility requirements. For instance, if your store sells a cell phone or laptop computer accessories, it may be necessary to include model numbers or names as filter options. This feature is essential if you have a large number of products for sale on your site.
Provide all the obvious filter options
It’s best to provide all of the essential features in your filter options to make it easy for your customers to find exactly what they’re looking for right away. If you have multiple features within each product category, you will want to consider adding category-specific filter options. For instance, if your store sells electronics, there should be category-specific filters for every product type. Shutter speed can be an important filter for your camera products. This filter wouldn’t apply to other product categories, such as washing machines.
You can also create your own themes to use as filter options. You can include all of the usual customer requests in these themed filters. For instance, clothing stores use filters such as party wear, casual wear, formal wear, semi-formal wear, etc. These and other filters put your product categories into a more relatable context for your customers, which can also improve conversion chances.
Fast loading time
No one wants to visit a site and deal with pages that load slowly. Results need to appear almost instantly every time a customer applies a new search filter. If your website takes time to refresh the page every time a filter is added, those site visitors are more likely to shop elsewhere. Some of the Ajax-based plugins covered later in this article are very good at ensuring faster page load times for product searches.
Don’t overuse filters
You may have some particular product aspects in mind when creating search filters. Just make sure that you’re not creating filters that do absolutely nothing. Take time to review your filter options.
It doesn’t make sense to continue using filters for products that have been discontinued. An ideal way to solve this problem is by creating filters that you know will yield guaranteed results. For instance, you may have a color filter for a product that only comes in three color options. In that case, you should eliminate any other color options that don’t apply to that product.
Let customers apply a combination of filters
Sometimes your customers will want to search using multiple values in the same filter type. For instance, a consumer will want to see an assortment of formal wear made with certain types of materials. This is a smart way to operate because most times people want to use multiple options at the same time.
Filters should not only show people what they’re looking for but also show them items they might not have considered before.
Product filters are important. However, they can sometimes negatively affect site visitors’ experiences if they’re not used correctly. To resolve this, take some time to test your filters carefully before going live with them. That allows you to identify and fix any issues quickly. Also, keep your filter options simple. Filter options that are too wordy or incomprehensible usually do more harm than good.
Paid Woocommerce Product Filter Plugins
There are plenty of product filter plugins for WooCommerce that you can use. Some are free, and others are paid. The best WooCommerce filter plugin for you is the one that fits both your needs and your budget.
To help save time and effort, I’ve created a list of free and paid WooCommerce filter plugins that you can use in your store to improve overall user experience.
1. Product Filters for WooCommerce $79
Most store customers want to find what they’re looking for quickly. If they can’t find the products they want in seconds, they’re probably going to shop somewhere else. Product Filters for WooCommerce takes the headache out of having to search through hundreds or thousands of items just to find the product you want.
Here are some of the helpful features that this plugin provides:
- Ajax filtering to speed up the process. Products are loaded without having to reload the web page.
- Interactive elements including box list, checkbox list, color list, drop-down menus, price sliders, radio list, text list, and others. These elements make your site look more professional.
- The ability to use multiple criteria, such as attributes, categories, prices, tags, and taxonomies.
- Shortcuts and widgets that let you display your WooCommerce store’s filter options and other interactive elements.
The plugin has a very user-friendly settings page where you can choose your filter options. You can buy a single-site subscription of this plugin for $79, a five-site subscription for $129, or a 25 site subscription for $179.
2. YITH WooCommerce Ajax Product Filter 67.99 EUR
Several studies have shown that typical e-commerce site users are somewhat impatient. If they can’t find what they’re looking for right away, they’ll quickly move on to another site. YITH WooCommerce Ajax Product Filter can help your site visitors find just what they’re looking for.
The plugin has standard filter options such as price, category, etc. It also gives you the ability to combine different filter options at the same time. There are also advanced filter options, including the number of sales, price range, publishing date, user ratings, etc.
Some of this plugin’s handy features are:
- The ability to filter products by brand
- Being able to search for products by alphabetical order
- Using different layouts for the widget
- The ability to filter products by different price ranges
- Searching for products without having to wait for the page to reload
- Customizing the WooCommerce product price filter as you see fit
This plugin is an essential key to your store’s success, especially if you have a lot of products to promote. Your customers won’t be overwhelmed or confused by the many product choices. The plugin’s many layout options let you select the best choices for your site.
Using the filter to display only merchandise that’s currently on sale is a great way to boost revenue. The best part is that the single site subscription for this plugin is only 67.99 EUR.
3. WordPress Meta Data & Taxonomies Filter $30
The WordPress Meta Data and Taxonomies Filter (or MDTF, for short) is used for filtering and searching content. Posts and their custom types are filtered and searched by metadata fields and taxonomies. This plugin has excellent flexibility because of its built-in metadata constructor and its rich filter elements.
This plugin helps to ensure that your WordPress site’s content can be filtered and searched by both taxonomies and meta fields simultaneously. You can use it to filter taxonomies and metadata fields of posts, WooCommerce products, Jigoshop products, and custom post types.
Some of the plugin’s features include:
- The auto-submit option is supported
- Ajax searches for WooCommerce products
- The ability to create search filter shortcodes using the built-in metadata constructor
- It also allows for custom post types and filter posts by taxonomies or meta fields
4. WooCommerce Product Filter $40
WooCommerce Product Filter plugin adds advanced filters that make things simple for both online store owners and their customers. It can help give your company a leg up on the competition. The WooCommerce Product Filter lets customers find just the right products quickly with minimal effort.
Customers can filter their product searches by Attributes, Categories, Characteristics, Prices, Stock, Taxonomies, Tags, and other criteria. Filter criteria can be customized easily.
It’s one of the most popular WooCommerce product filter plugins on the market today. This plugin can be used on Custom, Product, and Shop pages and integrates seamlessly to WooCommerce. It can be used in your WooCommerce shortcodes, and it also works well with Visual Composer (see differences between Visual Composer free vs paid).
The product finder feature allows users to search for products anywhere on your website. The feature will automatically direct them to the right page.
The plugin allows you to select filter options such as attributes, categories, price, rating, stock status, vendor, etc. Adaptive filtering is an advanced option that only shows the remaining options in your filters. This feature helps your customers narrow down their product searches.
There is also the option to combine filters. Unlimited filter layouts with both full-screen layouts and sidebars are also part of this plugin’s features.
5. WOOF – WooCommerce Products Filter $34
WOOF WooCommerce Products Filter plugin’s flexibility is what makes it stand out. It lets developers extend functionalities beyond what they can do using the plugin’s advanced filter options. The plugin adds several advanced product filtering options to your online store. Some of its features include Ajax search, multiple filter display options, product shortcodes, and widgets.
The premium version of the plugin offers some additional features that the free version doesn’t have. These options include the abilities to search for products by color, hierarchy dropdown, image, statistics, SKU and taxonomy slider. Statistical data can tell you what products your site viewers are most interested in.
You can try the free version of the plugin before you buy. Once you decide to purchase the plugin, you can buy the regular license for $34.
6. JetSmartFilters $19
Making your site’s navigation intuitive and adding the ability to sort products are a couple of ways to make your online store more user-friendly. This is why JetSmartFilters was invented. This pack of filters makes it easy for your customers to find just what they’re looking for in a few clicks of the mouse. It includes nine impressive types of filters and 4 additional widgets.
Some of filters included are Active Filters, Check Range Filter, Checkbox Filter, Date Range Filter, Radio Filter, Range Filter, Search Filter, etc.
JetSmartFilters work almost instantly because they are based on Ajax techniques. They allow for more enjoyable shopping experience for your customers. If you already have JetEngine and JetWooBuilders installed, it’s even easier to add filters and keep your search functions. You can also combine different filter options at the same time. The plugin’s developers designed it to be compatible with Elementor Pro (see differences between Elementor free vs pro). You can purchase JetSmartFilters separately or as a part of the JetPlugins bundle (check JetPlugins review for more information).
Free Woocommerce Product Filter Plugins
Adding product filters is important if you have a lot of products on your website. One thing to be mindful of is how these filters can affect your customers’ interaction. Here are a few free filter plugins if you are not willing to pay.
1. WOOF – Products Filter for WooCommerce
This is free version of WOOF plugin which makes it easy to add product filters to your WooCommerce store. After it’s installed, you can add filters for attributes, categories, pricing, tags, etc. You can also customize filters further based on preferences.
The plugin has several shortcuts that you can use to create the product search form according to your specifications. You get to choose how the filtering options will be displayed. Some of the available options include checkboxes, dropdowns, radio buttons, etc. The plugin has become one of the most popular products in the WordPress directory, with over 80,000 active installs. The premium version offers some additional functionality.
2. YITH Woocommerce Ajax Product Filter
This is free version of YITH WooCoomerce Ajax Product Filter plugin that lets your site visitors apply filters to find the products or product variants they want to buy. It includes a widget that displays the available filtering options. There are conditions such as color, dropdown, label, list, and others to choose from.
You can also select the disable widget option to remove any filters that have been applied. The plugin has over 100,000 active installs. You can opt for the free version or the premium version, which has more advanced features and options.
3. Advanced AJAX Product Filters
This WooCommerce ajax product filter plugin lets you add unlimited filters with just a single widget. All the typical filter options such as attributes, categories, price, tags, taxonomies, etc. are there.
You have many display options to choose from, including checkboxes, clouds, dropdowns, radio buttons, range sliders, tags, etc. You can also change the display style of these options easily. Dynamic product recount is just one of the plugin’s key features.
4. Themify – WooCommerce Product Filter
Online shopping can sometimes be exhausting, especially when you have to scroll through thousands of products. This handy product filter helps customers find products in your WooCommerce store in a lot less time. It’s a free tool that allows your site visitors to filter products by attributes, categories, price range, tags, etc. Every time a filter is applied, customers receive live search results for products right away on the page. They can also combine filters.
This is a very convenient option, as opposed to most product filters that can only be used one at a time. This product filter plugin allows shoppers to refine search results anytime. It also includes an easy to use drop and drag form builder, which allows you to create an unlimited amount of product search forms for your site.
5. Ultimate WooCommerce Filters
Ultimate WooCommerce Filters lets you filter WooCommerce products by category, attribute, color, size, or tag. It’s simple to set up and install.
- Adding a smart product search in the WooCommerce filter widget
- The ability to filter by any WooCommerce attribute that you’ve established
- The ability to sort WooCommerce products by size
- The ability to filter products by WooCommerce categories and product tags
- The ability to display WooCommerce by color. Actual product colors are displayed by the widget that’s on your shop page.
Premium version features
The premium version of Ultimate WooCommerce Filters provide added features and functionality. You can create separate functions and layout options for each type of filter added. You can also show WooCommerce filter attributes right underneath your shop page’s thumbnails and more.
Some of the premium features include:
- Advanced options that allow you to customize filter experiences and functions
- Different layout options for each kind of WooCommerce filter (attributes, categories, color, size, and tags)
- Labeling options that allow you to change label wording quickly and easily
- The ability to display WooCommerce filter attributes just below the shop page’s thumbnails (right next to the rating stars). This shows your customers what’s available for each type of product without having to go directly to the actual product page.
Ultimate WooCommerce Filters plugin is perfect for WooCommerce store owners who want to display product filters for their online shops, clothing stores, electronics, music shops, sports equipment and other niches. Having your search and filter functions all in one place not only saves time for your WooCommerce shoppers, but also makes for a much more enjoyable shopping experience.
6. Premmerce Product Filter
This plugin stands out because of the widget that shows all possible filter options. The plugin’s efficient caching system helps to improve page loading speeds. It also lets users filter their search results. More importantly, it also integrates well with WooCommerce.
It also has seamless compatibility with Premmerce WooCommerce Brands and other similar plugins.
Filtering Products in WooCommerce Conclusion
Many visitors to your website may not know what they want to buy. Having good product filters can assist customers in finding the right items quickly. Search options can help, but using a structured path to narrow down product choices is a better way of customer fulfillment. It may be interesting to know that a large majority of online stores don’t use advanced product filtering.
Product filters are an essential element of user experience. Without advanced filtering, your current and prospective customers can’t navigate your online store easily. When you have good product filter options in place, it will reflect on users’ overall experience.
Having product filters is very important for user experience in e-commerce stores of all niches and sizes. It’s the one factor that allows users to browse your site and find the products that are just what they’re looking for. Besides providing a superior user experience, product filters can also be used creatively for your marketing efforts. You have several different options for product filters if your online store was built using a WooCommerce.
And if you would like to hide price for particular products, categories or user roles, then check my post on how to hide prices in WooCommerce.
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