Clipchamp vs Kapwing – Which Is Better Free Online Video Editor?

Are you a small or medium-sized business owner looking for an online video editor that will save you time and money? Marketing videos are extremely important to any business. And with the right easy-to-use video maker, your social media videos can generate brand awareness and brand recognition.

Forget about downloading expensive video editors to create professional marketing videos. If you’re looking for user-friendly options, consider Clipchamp or Kapwing, which are both in-browser video editors.

In this comparison, we will discuss both online video editors’ key features, costs, and overall user experience. Read on to find out which is easier to use and offers more to users when comparing Clipchamp vs Kapwing.


Clipchamp vs Kapwing Features

Clipchamp and Kapwing are both in-browser video makers that let users edit videos for free. Both online video editors appear to offer similar features at first glance, but they’re actually both very different.


Clipchamp Features

If you want to create long-form and YouTube videos, promo videos, marketing videos, and HR or corporate videos, Clipchamp’s got you covered. Let’s take a look at how small-medium enterprises and content creators can benefit from Clipchamp’s key features.


Clipchamp review.


Professional Editing

Clipchamp offers a range of essential editing features for any skill level, such as trim, split, flip, rotate, crop, resize, speed control, and gap removal.

Sometimes, social media videos require specific formats, so Clipchamp offers 16:9, 9:16, 1:1, 4:5, 2:3, and 21:9 video sizes.

The easy drag-and-drop video editor also offers exclusive features like filters, overlays, green screen, text-to-speech voiceovers, animated text, a screen and webcam recorder, and much more.

Users can organize their videos into folders within their editing homepage and view them in the editor through fullscreen previews.


Exclusive Stock Video, Image & Audio Library

If users lack visuals, Clipchamp has an extensive stock library filled with millions of video, image, and audio. Add or replace as many stock videos, images, GIFs, or soundtracks as you would like in just a few clicks.


Accessible File Imports

When editing with Clipchamp, users can import their videos directly from their computer files using a drag and drop method.

Users can also import video files from their smartphones, Dropbox, Box, Google Drive, Zoom, and Google Photos. This allows flexibility to edit videos on multiple different devices.

If users want to record a video directly in the editor, they can import video files through Clipchamp’s screen and camera recording features.


Easy Save & Share

Once you have created a video for your business, easily save it in 480p, 720p, or 1080p video resolutions directly to your computer.

Share the video directly through sharing integrations like YouTube, LinkedIn, and much more. Videos can alternatively be sent and viewed with a unique video-sharing link, embedded into platforms with an embed code, or shared directly to email, Messenger, Reddit, or Whatsapp.

Clipchamp offers a range of exclusive integrations such as Microsoft OneDrive, Google Drive, Chromebook, Google Workspace, Google Photos, Dropbox, Box, Zoom, TikTok, Pinterest, LinkedIn, YouTube, and GIPHY.


Kapwing Features

Does your business want to create short-form social media videos like memes and looped videos? Kapwing online video editor has all the video editing essentials you’ll need. You can use Kapwing discount coupon JUST4FRIENDS for 10% off.


Kapwing review.


Basic Editing Features

Kapwing offers basic video editing features suitable for any video project. Users can trim, flip, resize, and rotate images and videos, add text, a progress bar, adjust speed, and combine audio tracks without leaving their web browser.

Kapwing also offers additional editing tools such as an easy-to-use subtitler, video file converter, GIF maker, background remover, meme generator, and more.


Convert Video Files

If your video isn’t exporting to a certain platform or website, simply convert your video. Users can upload a video from anywhere and convert the video to work on any device, website, or social media platform. Kapwing supports popular file-formats including .mp4, .mov, .png, .gif, .jpg, .avi, .webm, and much more.


No Watermarks

Kapwing video editor doesn’t add a watermark to videos under 5 minutes. But only if you sign in to your free or paid Kapwing account before creating a video. If your video content is over 5 minutes, a watermark will automatically be added unless users upgrade to pro.



Making professional social media videos doesn’t have to be complicated. Start with a free video template if you have never created a marketing video before or lack some inspiration. Clipchamp and Kapwing offer a wide range of ready-to-use video templates for any industry.


Clipchamp Templates

Start with a ready-to-use video template made by Clipchamp’s video editing professionals.

Whether you’re creating a social media promotion, long-form YouTube video, product demo video, customer testimonial, or explainer video, you can find professionally designed video templates for any industry.

All you have to do is personalize the video template with your brand kit, color scheme, and edit the text. Drag and drop your video footage, or swap out any unwanted stock images, video, or audio tracks. Create a video in Clipchamp in just 5 easy steps.


Kapwing Video Templates

Discover a wide range of inspirational video templates to unleash your inner creativity. Whether you’re creating a meme, sales ad, intro or outro, or social media post, simply start with a Kapwing video template.


Kapwing templates examples.


Once you’ve selected a template that suits your video idea, simply personalize the template with your company branding and text.



Both online video editors support users through video editing and video marketing blogs. However, Clipchamp offers a broader selection of topics to help small to medium businesses and content creators.


Clipchamp Helpful Tutorials

If users are unsure how to navigate a specific video editing feature or want to learn more about video marketing techniques, Clipchamp shares a handy blog to help creators, business owners, and anyone wanting to learn more.


Clipchamp tutorials and guides.


They’re free to view and extremely easy to learn from through Clipchamp’s casual tone of voice, personalized graphics, and GIFs. Readers can also filter their search by entering a keyword or clicking on a specific author.

If users want to learn further about Clipchamp’s editing features, they also offer a help center full of step-by-step help articles. These help articles are written by editing professionals designed to assist beginners.


Kapwing Supportive Resources

Kapwing shares a wide range of articles and tutorials to inspire more creativity within their readers and users. With categories like education, social media, creators fund, design, and YouTube, readers can learn more about video editing and marketing in just a few minutes.


Mobile Access

Don’t have access to a desktop computer? One of the main features that sets Clipchamp apart from Kapwing is its free iOS mobile app.

Users can record in-app or upload saved videos straight from their smartphones. Edit the video with automated caption technology, customize branding with colors, fonts, and placement, add a business logo or watermark, then share directly from your smartphone.

Using Clipchamp’s iOS app can help businesses create marketing videos on the go, as long as they have a good internet connection.



Clipchamp and Kapwing both offer a free-to-use video editor plan, but Clipchamp provides a slightly better deal when it comes to accessing all professional editing features.

Clipchamp has four different plans to suit every video creator. They are billed either monthly or yearly. The free Basic plan, a $9/month Creator plan, a $19/month Business plan, and the $39/month Business Platinum plan. With yearly billed plans, users can save 30%. All plans can be canceled at any time and are listed in USD.

Kapwing offers two different plans, the free plan and a $24/month plan. Users are also eligible to be billed yearly to access an exclusive discount. All plans can be canceled at any time.


Kapwing vs Clipchamp Comparison

Finding the right free video editor can make or break your video marketing content. With basic editing features, your business can create good quality social media videos, but with professional editing features, you can stop the scroll and capture your audience’s attention in seconds.

Kapwing offers a great range of editing services for beginners, mainly focusing on short-form videos like memes and GIFs.

Clipchamp, however, has all your editing needs in one place. From AI voiceover generators to green screen and speed control features, video marketing has never been made easier. Businesses can easily and quickly create informative marketing videos in just a few taps with Clipchamp.

As alternative options, you can check HitPaw Video Editor review, AceMovi Video Editor reviewFlexClip reviewMovavi Video Editor reviewLightricks Boosted and Animoto review.




Christie Passaris is a freelance writer by day and fashion designer by night. While she enjoys creating iconic looks and teaching others about Clipchamp’s latest features, her true love is for her dog, Billy the Beagle.

DISCLOSURE: Posts may contain affiliate links. If you buy something through one of those links, I might get a small commission, without any extra cost to you. Read more about it here.

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