Dukaan Review (2023) – What Separates It From The Competition?

Looking at the current state of the digital world, there’s no dispute that the future is digital, and its onset is being spearheaded by the populous growth of businesses working towards scaling the realm of digitalization.

Among the plethora of companies providing Saas-based customizable eCommerce storefronts, Dukaan stands out from the crowd. The reason is quite simple: an app that is easy to navigate, focused on promptly launching storefronts, and can be leveraged by people that are not tech-savvy.

For the purpose of writing this Dukaan review, the app has been thoroughly analyzed, and all aspects of its interaction have been considered, from the onboarding process, ease of navigation, in-built features, updates, new releases and additional site integrations.


Dukaan Review

Dukaan is a leading DIY platform that enables merchants to set up their stores online in mere seconds, with a smartphone and a business catalog being the only prerequisite.

Dukaan was founded with a vision of helping merchants and entrepreneurs digitalize their brand when the COVID-19 pandemic forced physical stores to close. Since its inception in 2020, it has already assisted millions of users in establishing and flourishing their businesses online.

Dukaan’s unique business acumen focuses on enabling nascent-stage entrepreneurs working on a limited budget and people with no/minimal technical expertise.

The platform is available for mobile and desktop, enabling sellers to make their business dreams a reality from the comfort of their devices.


How Does Dukaan Work?

The Dukaan app can be easily downloaded from the Google play store (whereas Dukaan for PC is available for download on the company’s site), and that’s pretty much it!

Signing up for the app only requires your mobile number, and the authentication of the same is done by verifying the OTP. Alternatively, one can also use their email id to sign in to the app.

Once this process is completed, it only takes 30 seconds to set up a fully-functioning digital showroom. Only details like country, business name, and business category are needed for the store to go live. Once initialized, the seller can share the store with their clientele and begin accepting orders.


Dukaan selling features.


To further aid inexperienced sellers with technology, Dukaan also sends a comprehensive list of resources and a checklist over email to ease the onboarding process. In addition, the app is full of prompts and tutorial videos (in Hindi and English) that make the navigation process a breeze.


What Separates Dukaan From Other Tools?

While good products and a robust business model are the core of any thriving business, choosing a platform that best showcases your brand is equally important. It is a factor that comes into play more often than expected.

Every business owner should carefully choose a platform that has a fix for all the store’s present needs and future desires.

In light of the same, let’s talk about the key parameters and the merits that have made Dukaan a suitable platform for operating a successful online business.


No Hidden Expenses

Setting up and running an eCommerce store is difficult. It necessitates considerable investment: buying the domain, the hosting plan, various eCommerce tools, and plugins needed to manage the daily transactions smoothly.

These little costs add up, making this model unsuitable for small businesses to adopt while branching out at the initial phase.

Unlike other eCommerce platforms, Dukaan makes it a point to be very transparent about its payment models.

Dukaan has three distinct pricing plans purposely designed to meet the needs of entrepreneurs, agencies, and enterprises.  The plans, which are available on a monthly or yearly basis, are as follows:

  • Entrepreneur: Dukaan’s most basic eCommerce plan costs 9.99/month (or $99.99/yearly) and caters to the needs of small business owners and influencers. It includes one online store, 5 staff accounts, 500 Dukaan credits, 24/7 support, a free SSL certificate, and all of the basic features you’ll need to get started. This plan lets you list an unlimited number of products, manage orders, and comes loaded with all the themes, plugins and many other benefits.
  • Agency: The platform’s mid-tier plan is built, keeping the needs of agencies, D2C brands, and businesses with multiple teams. This plan amounts to $49.99/month (or $499.99/yearly) and is an extension of the Entrepreneur plan with more comprehensive features. With this plan, you can host up to 10 online stores, receive a store AAB file, in addition to 1000 Dukaan credits and 10 staff accounts per store.
  • Enterprise: The third and the most elaborative plan appeals to the needs of large companies. To ensure that this plan includes everything that a large corporation needs to set up shop, the details of this plan can be finalized by getting in touch with the Dukaan team. This plan comes with all the components of the agency plan along with powerful features, among the likes of tailor-made themes, custom CRM integrations, and much more.

Additionally, the icing on the cake is the fact that the premium version is all-inclusive. In terms of pricing, the three different plans ensure that everyone can subscribe to a plan that fits their budgetary constraints, business models, and preferences.

The app has a free trial version available for the first 14 days, giving anyone plenty of time to explore its premium features and be sure of their experience with the app.


Hassle-Free Onboarding Process

Dukaan makes it a reality for business owners to set up a dynamic eCommerce store with minimal effort. With only a working mobile number needed to set up your storefront, making this process is as easy as it possibly can be.

The platform aims to simplify all its processes, including uploading the product catalog in multiple ways, adding staff accounts for better management of the store, creating and optimizing multiple landing pages, etc.

The platform has a single dashboard from which all the functions can be viewed, explored, and controlled. Once you get comfortable using the control panel, using the platform becomes a cakewalk.


Easy To Use Interface

The Dukaan platform is designed to be utilized by people with varying technical skills, from non-tech savvy people to ultimate computer pros. Thus, the design and navigation of the platform are made to feel intuitive.

The app’s design is simplified to the extent that there’s no need to sit with it and explore the dashboard. Everything on the app is self-explanatory, and prompts are provided to guide new business owners wherever business jargon like RTO or concepts like SEO are introduced.

The platform makes people with zero technical skills feel comfortable and confident in their ability to handle their store. This certainty can provide a much-needed boost to small businesses and first-time business owners.


Built-in Plugins

The Dukaan app takes care of all the business needs of its users with the app’s intrinsic plugins that add extra capability to the capacity of the app, help in automating repetitive manual processes, and customize the look and feel of your store.


Dukaan plugins.


It is packed with integral features for listing products, managing business transactions, and promoting them over diverse social media channels.

With integrations of popular apps like Dunzo, Hello Bar, Razorpay, MailChimp, etc., there’s no need to seek out supplementary resources and merge them into your platform. This saves time, money, and extra effort, which can then be used more productively.



Are you bored with the aesthetics of your site? With Dukaan, customization is one click away! The visual appeal and design of a site influence people to explore the site for longer. It’s no mystery that an eye-catching site provides a great user experience and helps raise conversions.

To facilitate the same, the platform has a vast library of themes, marketing templates, pre-made promotional designs (including well-thought-out CTAs), etc., that aid in revamping the appearance of your store. This eliminates the need and the cost of hiring a designer every time you need to tailor your site as per your liking and preferences.


Dukaan themes.


And this customization is not limited to only the user interface of your store. Dukaan also has the option of changing the store’s name at any given point. This feature is particularly beneficial for people who continually want their business name to reflect their growth or current stature.


Choose Your Domain Name

Most eCommerce platforms include their name in their URL, shifting the customers’ focus from the business to their own platforms.

Dukaan breaks away from this convention as well. It gives you complete authority to choose your own custom domain name. Thus, you can freely choose a unique name that is easy to remember and can make your business stand out among others, aiding your customers to connect with and instantly recall your brand.


Real-Time Changes Application

Every business owner swears by the saying, “Time is money.” The platform makes any modifications that you make from the dashboard live instantly, so no time is wasted in waiting for the changes to appear on your storefront.


Business Tools Suite

With the Dukaan app, gone are the days when additional marketing knowledge was needed to make strides in a business.


Dukaan business tolls.


With the support of business tools that generate product descriptions, slogans, QR codes among many others, it’s possible to holistically grow your business without that added learning curve, which is often time-consuming and takes additional resources.


24/7 Customer Support

If and when you encounter a concern with your store, it’s natural that you would want to solve it quickly.

Dukaan’s customer support is available to assist and guide round the clock via call, live chat, email, or their social media handles so that you can reach out to them for instant resolution. This benefit is especially advantageous if your store serves people worldwide coming to your store at time zones.


Dukaan Review Conclusion

Concluding this review, I find Dukaan to be a competent and well-equipped platform for every seller that aspires to give their clients a seamless experience at their online store.

Platform has checks in place to deal with common issues like cart abandonment, building a customer list, quality lead generation, auto-verification of orders etc. that ease the often daunting and tedious process of running an eCommerce store.

What stands out the most about Dukaan is that it’s doing more than its fair share. The platform has successfully crafted an experience where every entrepreneur feels supported and empowered, whether operating on a small or a large scale.

In a nutshell, you can’t go wrong when you choose Dukaan to launch your eCommerce store.




Piyush Shah is the Head of SEO at Dukaan and a 6 figure affiliate marketer. He’s committed to helping entrepreneurs start and grow their online stores with the power of SEO.

DISCLOSURE: Posts may contain affiliate links. If you buy something through one of those links, I might get a small commission, without any extra cost to you. Read more about it here.

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