Social media marketing is an effective way to connect with prospects and clients. A practical social media approach can help your business succeed by generating loyal brand followers, leads, and acquisitions.
Most companies eventually have to decide whether to spend money on a social media management solution. There are numerous logins to remember and various user interfaces to master. A specialized social media management tool is helpful in this situation.
Statusbrew and Hootsuite are two of the most feature-rich social media management solutions. These social media software solutions support various social networks and provide different integrations.
Selecting between the two requires more consideration than simply going with the one with the most features. Read this Hootsuite vs Statusbrew comparison to find out which platform performs the best.
Table of Contents
Hootsuite Vs. Statusbrew
We can get answers to the following questions to determine which platform is the best at the end of this blog.
- Which software has a better-streamlined workflow?
- Which software provides in-depth insights and reporting?
- Which software has the best sentiment analysis?
- Which software has the best collaboration process?
- Is there a user group for the team members?
- Which software works the best in scheduling and publishing?
We’ll compare Statusbrew vs Hootsuite based on their dashboards, publishing, scheduling, engagement, collaboration, reporting, insights, monitoring, integration, and extra feature capabilities to help you make your conclusions about the above questions.
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Hootsuite
Hootsuite is a social media management software for brand management and one of the oldest platforms (around since 2008). Hootsuite is efficient in both web and app-based.
It’s intended to equip companies with the tools they need to implement social media plans and initiatives throughout their operations. Integrating all significant social media platforms provides a one-stop solution for publishing requirements.
Statusbrew
Statusbrew is a social media management software that allows you to schedule, publish, engage, monitor, analyze and listen, all in one place.
It is best suited for enterprises of all sizes, teams, and big corporations across multiple sectors and has been around since 2011. You can spread your content actively throughout all social media platforms with the least effort and time possible.
Feed Dashboards
Hootsuite’s dashboard-style user interface manages campaigns cooperatively across various social media platforms, including LinkedIn, TikTok, Google My Business, Facebook, Twitter, Foursquare, Pinterest, YouTube, TrendSpottr, Mixi, and WordPress.
Using Hootsuite, teams can collaborate across all devices and departments in a secure setting to maintain social media profiles and interact with customers.
With Statusbrew, you can control your social media profiles on Twitter, Instagram, Google My Business, YouTube, Facebook, WhatsApp, and LinkedIn by using the full suite of Social Media Management tools in a single dashboard. The best part is you can handle multiple accounts under different groups and categories, all under one roof.
If you are an agency, Statusbrew allows you to give access to your clients. It is 100% private. The client can only see their accounts, and your other client profiles can be completely hidden.
WINNER: Hootsuite. Because it offers more publishing feature integrations like TikTok and WordPress.
Publishing & Scheduling
The bulk schedule is the most liked feature of Hootsuite because it comes in handy when simultaneously scheduling hundreds of social network postings. You can use the tool to plan and organize all of your posts at once in CSV format.
Additionally, the content calendar is useful for effectively planning your social media content. The dynamic and multimedia-rich content calendar provides a planner to speed up team communication and approval processes.
Statusbrew allows you to create, plan, and schedule posts for your marketing and public relations campaigns across social networks using an incredibly user-friendly content publisher with just a few clicks. You can bulk schedule up to 75 days in advance and view it on the high-powered content calendar.
Links, images, and ready-to-use stock photos from Unsplash can all be included. Statusbrew also allows users to create images using Canva. You can use the Statusbrew Publisher to share videos, GIFs, and emoticons, have the first comments and hashtags and even mention people on Twitter, Instagram, and Facebook.
WINNER: Statusbrew. Statusbrew publishing and scheduling features are more user-friendly than that of Hootsuite.
Engage
Hootsuite engage module offers powerful capabilities that let you maintain a lively social presence even when you’re not there. With the help of Hootsuite’s engaging features, you can efficiently search, organize, and engage your customers from various platforms.
Hootsuite engage features include one inbox, social media monitoring, and comment moderation. It also allows you to filter out the comments and reviews that needs action.
One of Statusbrew’s best features is its Engage Feature. It will help you to attend any social media conversations that are happening about your brand and industry. You get access to a single, consolidated social inbox where you can reply to Direct Messages, Brand Mentions, and Comments from any profile.
As soon as someone mentions you on Twitter or Instagram, you can receive conversations and assign them to specific teammates so they can work on projects.
It is one of the most efficient reputation management tools as it not only allows you to manage social media conversations but also enables managing the reviews posted on Google my business, App Store, Google Play Store, etc.
Statusbrew does this using integrations and real-time sync. Use the Listening dashboard to track keywords associated with your business or subjects you want to follow on social media.
WINNER: Both Statusbrew and Hootsuite offer the Engage features, which are similar. But Statusbrew is quite easy to navigate when compared to Hootsuite.
Team Collaboration
Because of its consolidated interface, people can operate more effectively and collaborate with their team members using Hootsuite. Without disclosing their passwords, managers can also offer access to and share data with their staff members. Assigning messages and monitoring each answer to the tasks mentioned above are additional features.
Statusbrew gives a simple-to-use Publishing Calendar, which can also provide access privileges to team members and streamline complex operations. You may add them to campaigns and cooperate with them.
In Statusbrew, you can add team members as Watchers if you want them to observe all actions done on a specific post.
You can Select Approvers if your team members need clarification about the post they have written or if you want to review every post before it appears on your company’s social media page. Only after the post content has been approved by the approvers will it be published.
To encourage team collaboration, Statusbrew also offers customizable workflows and approval data. You may create printed, eye-catching reports on the social media activity of your company using the many monitoring and reporting options that Statusbrew offers.
WINNER: Statusbrew. Because Statusbrew offers more team collaboration features than Hootsuite.
Insights & Reporting
One of the tools that Hootsuite, a social media marketing analytics business, offers in its extensive dashboard, where you can get an overview of all the leading indicators – Analytics for Instagram.
The dashboard provides visualizations and real-time reports, and the technology helps you to manage Instagram effectively as a team. Additionally, you can monitor images, rivals, sector hashtags, and each post’s effectiveness.
Statusbrew analytics function gives you a detailed understanding of your social media campaign’s effectiveness. The software monitors click across your preferred platforms and present them in detailed charts.
The platform’s insights help you understand and improve your publishing habits. For instance, it provides deeper insights that make it easier to decide when to publish material to get the most engagement.
WINNER: Hootsuite and Statusbrew have amazing insights and monitoring tools. We can call this a tie between both platforms.
Integrations & Extras
Being the market leader, Hootsuite has an ecosystem with 150+ apps integrations. It offers extended functionality Figma, Spotify, Airtable, Adobe, Slack Pro, and more.
Additionally, businesses can also explore their partner ecosystem with a number of social media applications to increase their consumer base using third-party programs like Vimeo, Instagram, MailChimp, Flickr, Tumblr, and more.
Statusbrew stays on the top in community management. Your social inbox is unified by Statusbrew, which also brings your team together and automates teamwork. Unified brand involvement strengthens your community’s genuine connection to you.
Fifteen of these best-in-class tools used by the industry are effortlessly integrated with Statusbrew! If you link your Statusbrew account with any of these, you’ll be able to increase productivity and easily share social media outcomes.
You can integrate with the following tools: Google Drive, Dropbox, Trello, Tableau, OneDrive, Dynamics 365, Salesforce, Slack, Hubspot, Bitly, Shopify, MailChimp, Zapier, Box, and Zendesk.
WINNER: The winner here is Hootsuite. It has 150+ app integrations.
Pricing Model
Hootsuite offers plans to fit every company’s budget, from those Fortune 1000 corporations down to one-person operations, even though it is great for larger businesses managing several brands. There is also a free plan, but it has only a few features.
Pricing plans:
- Professional plan, $49/mo
- Team plan, $129/mo
- Business plan, $739/mo
- Enterprise plan, Custom pricing
Popular companies that use Hootsuite are Dominos, NYC, Marketo, Longchamp, etc.
Statusbrew pricing for users begins at $69 per month. Statusbrew offers both in-person training sessions and training through documentation. It is well suited for social media agencies, small and big enterprises, marketing teams, and freelancers.
Pricing plans:
- Lite plan, $69.00 /mo
- Standard plan, $129.00 /mo
- Premium plan, $229.00 /mo
- Enterprise plan, Custom pricing
Popular companies that use Statusbrew are Samsung, Ford, Shopify, Lamborgini
Key Specifications
Top Hootsuite specifications:
- You can schedule posts using the auto-scheduling function.
- Businesses that must prepare hundreds of social media updates simultaneously can use the bulk schedule.
- You can set up custom streams on essential topics, trends, and social profiles
- Hootsuite’s Insights tool is powered by Brandwatch to get more specific insights.
- Single view inbox which combines all incoming messages from different socials to manage them efficiently.
Top Statusbrew specifications:
- You can streamline all your conversations in One Inbox and use its advanced filters to stay ahead of your competition. You can also hide, delete, and report organic and ad comments automatically based on sentiment analysis.
- Track effectiveness and make wiser decisions thanks to its deeper insights.
- Set up customizable streams that let you monitor trends.
- Advanced team workflow structure with permissions and flexible approval structure.
- Create, schedule, and publish multiple social media posts across Twitter, Facebook, Instagram, LinkedIn, and Google My Business simultaneously.
Hootsuite Pros & Cons
Here are the most significant advantages and disadvantages of using Hootsuite.
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CONS
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Statusbrew Pros & Cons
Here are the most significant Statusbrew advantages and disadvantages.
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CONS
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Hootsuite or Statusbrew: Final Decision
Users are offered an easy-to-use solution with Hootsuite that allows them to plan pertinent content for a specified time frame and provide collaboration features to teams inside an organization.
Hootsuite also boosts your internet visibility and general reputation. People are likely to pay attention to the material you produce if you can advertise and promote it across various social media sites. These platforms include Facebook, Twitter, LinkedIn, and Google Plus.
The ability to manage all your social media accounts from a single user interface is Hootsuite’s most significant feature. It keeps you informed on all activities occurring at every stage of the social content pipeline, from content creation through curation and publishing.
If you’re searching for a method to keep tabs on your audience on social media, Statusbrew is one of the most effective options. Users can do various jobs and actions with their teammates through one shared pool. Making plans and developing strategies for your marketing initiatives becomes simpler.
Additionally, this social media platform helps you perform more effectively in the workspace and offers data and insights into how your audience perceives you.
You will be notified immediately whenever customers mention your brand, whether through posting, commenting, or mentioning. This improves your capacity to respond to their inquiries and questions and helps you develop stronger ties with your audience.
In the end, Hootsuite is good, but Statusbrew is one of the best solutions if you seek a well-liked and effective social media management software.
Frequently Asked Questions
Here are some of the most asked questions.
1. How many accounts can you add on Hootsuite?
You can add up to 10 social media accounts to the premium plan. You can connect only two social accounts in the free plan/trial version.
2. Is Hootsuite B2B or B2C?
Hootsuite is best suited for B2C. It is also B2B friendly when you have the right goals, strategies, and content mix.
3. What is the most popular feature of Hootsuite?
Hootsuite allows you to save time, boost your enterprise, and analyze your social media results to decide what is effective. The most utilized feature is the capacity to publish and schedule messages for numerous accounts simultaneously.
4. Who is Hootsuite’s competitor?
Hootsuite’s major competitors are Statusbrew, Socialpilot, Sprout Social. HubSpot and Later.
5. What is better than Hootsuite?
Statusbrew is the alternative for publishing, interaction, and analytics is Statusbrew, created specifically for businesses and agencies. It offers a wide range of capabilities essential for companies and agencies at a fraction of the cost and is more potent than Hootsuite.
6. What level of support does Statusbrew offer?
Statusbrew has one of the best support teams. They are available for chat 24/7. Statusbrew also offers support through – FAQs/Forum, Email/Help Desk, and Phone Support.
7. What is the most popular feature of Statusbrew?
One of the best features of the Statusbrew social media management tool is that it offers the best social media analytics. Users of Statusbrew can produce data-driven reports for enhanced business decision-making.
Users of group reports receive aggregated data and a summary of each profile within the group, providing them with information on their company’s general social health and performance.
8. What apps does Statusbrew integrate with?
Twitter | Salesforce Sales Cloud | YouTube | Slack | LinkedIn for Business | Meta for Business | Instagram | Google My Business | Bitly | Shopify | Zendesk | Google Drive | Dropbox | One Drive | Mailchimp | Zapier
9. Who are Statusbrew’s competitors?
Major competitors of Statusbrew include Hootsuite, Sprout Social, Socialpilot, Later, Buffer, Agorapulse, Social Rabbit, and Zoho Social.
10. Is Statusbrew B2B or B2C?
Statusbrew supports both B2B and B2C. Statusbrew helps you to save time by scheduling posts across B2C platforms like Facebook, Instagram, YouTube, Twitter, and Google My Business. B2B is where LinkedIn primarily concentrates, and Statusbrew pairs well with LinkedIn. It allows you to track activity, mentions, and engage without leaving the platform.
Agencies mostly prefer Statusbrew over other social media management platforms, making it easy to manage multiple clients simultaneously.
| AUTHOR BIO:
Abi Ramamoorthy is a Content and Growth Marketer. She writes about social media platforms, marketing trends, and the effective use of social media. |
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