Jimdo vs Wix Comparison – Which Is Better Website Builder?

In this Jimdo vs Wix article, I’ll compare the top features, ease of use, pricing, and some other aspects of these two platforms – so you can see which one’s better for your needs.

In the website builder industry, Wix is very popular. So, it’s no surprise to see various other builders popping up that pretty much attempt to copy whatever Wix is currently doing. One of such names is Jimdo.

Offering a simple, modern way to build a website with “no coding knowledge needed,” this builder goes straight in for Wix’s market share.

Which one’s better for you? In this Jimdo vs Wix comparison, we’re going to go deeper and find out the answer to this question.

NOTE: Be sure to also check Wix vs Elementor, Wix vs HostGator site builder, Wix vs WordPress, Wix vs Squarespace, Wix vs Weebly, Wix vs Webs and Wix vs Shopify comparison.


Jimdo vs Wix

Jimdo and Wix are website builder platforms that can be used to start any type of project, and each has something to offer to its user base.

Jimdo stands out due to its advanced feature set, ease of use, intuitive web building, and reasonable pricing. The highlight of the system is its AI-based tool that lets you design quality sites with no coding and experience needed.


Jimdo review.
Jimdo website buider.


Wix is the all-in-one website builder that allows newbies and pros to create professional sites with a broad feature set.


Wix review.
Wix website builder platform.


These platforms offer an intuitive and user-friendly web design approach, flexible web development tools, settings, and features.



When it comes to pricing – there are not so different. Jimdo pricing plans for a regular website start at €9 a month (there is also a free plan), and for an online shop – at €15/month.

Meanwhile, Wix plans start from $4.5/month for a regular website. And if you wish to sell online, you’ll need to pay at least $17/month.

What will those plans get you? Let’s dig a little bit deeper and see what they’re offering for the money. We’ll start with Jimdo plans:

  • The free plan includes all base features and .jimdosite.com subdomain.
  • At €9 a month, Jimdo Start plan will allow you to make a 10-page website, offer 5 GB of storage and 10 GB of bandwidth.
  • For €15/month, Jimdo Grow offers 15GB of storage, 20GB of bandwidth on 50 pages. It also adds SEO optimization capabilities, as well as statistics. It will also remove all Jimdo branding from your site.
  • For €39/month, Jimdo Unlimited removes all limits on pages, bandwidth, and storage and also includes quicker customer support, professional design analysis, legal text generator, and business listings.

The plans above do not support eCommerce. For that – you’ll need to use these Jimdo plans:

  • For €15/month, Jimdo Basic eCommerce plan gives you 10 GB of storage, 10 pages, and the most basic online sales features.
  • For €19/month, Jimdo Business allows for 50 pages, 15 GB of storage, and adds crucial features, such as products variants, discount codes, etc.
  • For €39/month, Jimdo VIP removes all the limits, and like Jimdo Unlimited, it includes quicker customer support, professional design analysis, legal text generator, and business listings.

And now – Wix pricing plans:

  • Basic plan for $4.5 gives you 12 GB of bandwidth, 500 MB of storage, and displays Wix ads.
  • For $8.5 a month, Wix Combo plan gives you 2 GB of bandwidth, 3 GB of storage and removes all the Wix branding.
  • At $14.5 a month, Wix Unlimited upgrades storage to 10 GB, removes the bandwidth caps, ads ad vouchers, and analytics applications.
  • For $26, Wix VIP offers unlimited bandwidth, 35 GB storage space, everything from previous plans, and also professional logo and social media logo files.

Looking to sell online with Wix?

  • Wix Business Basic eCommerce plan starts at $17/month, includes 20GB of storage, and provides some basic useful features such as visitor and sales analytics & reports, as well as site booster apps.
  • For $26/month, Wix Business Unlimited gives you 35GB of storage and adds advanced eCommerce capabilities like subscriptions, automatic sales tax, currency conversion, and more.
  • Finally, for $35/month, Wix Business VIP adds priority response and VIP support to the Business Unlimited plan.

As you might have noticed, comparing Jimdo vs Wix in terms of pricing, there’s a bit of a mixed bag. There are both close when it comes to the pricing costs of their plans.

So really, the question of “which is cheaper” can be answered only by you. What features do you require, and what things do you need?


WINNER: I would say it is a tie. However, Jimdo’s plans have certain limitations that will require you to upgrade further to get rid of them. And there’s no such problem with Wix. All in all, everything will come down to what features you will need and what features you can sacrifice.


Ease Of Use

As website builders go, both Wix and Jimdo are aimed to be usable by beginners. They offer simple yet extensive editing methods that should be good for users of all skill levels.

That being said, the more design flexibility you have, the harder it is to customize your website without it looking cluttered or unprofessional.

Both Wix and Jimdo put two ways to create your website on the table: their regular website editors and their AI-driven editors. The classic editors will give you total design freedom, while the AI options (Wix ADI and Jimdo Dolphin) will create a website for you based on the information you provide.


Classic Editors

Classical editors follow the classic approach of website builders – you get to choose your theme and then edit it to suit your vision. How do both of these platforms handle this?


Wix Classic Editor

Once you’ve signed up for Wix, you’ll be taken to a page to specify what type of website you’re interested in creating.

Then, it’ll be time to pick a template – and work on editing it. It’s worth remembering that once you make your pick, there will be no way for you to switch to another template and keep all of the edits you made. So take your time with it.

Wix editor lets you freely add all kinds of elements and features to a page or change colors and fonts. There’s a lot you can do.


Wix classic editor review.


On top of that, the Wix Editor is also relatively simple to use – but if you’re not careful, things can quickly spin out of control. Having a lot of freedom might end up making your website look like a mess if you’re not careful.

And if you’re new to website building in the first place, just the vast amount of features that you can add might be a bit stressful to look at.

Though, if you take some time to feel out how to move and set things up, you’ll find that this Wix Editor is definitely one of the best in the business.

Wix throws everything in front of you. And while it may look complicated to get used to, it’s a more complete product allowing you to get a fully-customized website quite easily.


Jimdo Classic Editor

Like Wix, Jimdo also uses a drag-and-drop tool to edit your website. However, unlike its competitor, Jimdo doesn’t beat around the bush – and suggests that this editor is for “coding experts.”

Jimdo starts your building process by asking you what type of website you wish to create. Then, you’ll choose a template and get teleported into an editor, which is confusing.

It’s easy to use, in the sense that there’s not much to do. Comparing to Wix, which allows you to do pretty much everything, everywhere, Jimdo is much more limiting.


Jimdo site editor review.


Essentially, you’re allowed to replace the template’s own elements with elements of your own. However, I didn’t find the adding experience all that comfortable. In fact, I took a while just trying to find this functionality.

As for the elements you can add, there’s plenty. However, many of them aren’t full-on in-house options and instead are just using a third-party service. For instance, to add audio, you’ll be asked to register and configure SoundCloud. For appointments – do the same with Setmore, etc.


Jimdo editor elements.


You can edit the colors and fonts of the template you’ve chosen, but overall I found Jimdo’s editor pretty restrictive after using Wix. There are a lot fewer features to add to your website, and it doesn’t allow you to create something very original.

You can add photo galleries, forms, videos, and all kinds of buttons, but you can’t really change the way they look. Well, you kind of can. It’s an editor for coding experts, remember?

Instead of dealing with Jimdo’s solution, you may very well just build your own theme using HTML or CSS. But of course – I wouldn’t count that option as “easy to use.”

Overall, Jimdo’s editor is relatively easy to use – but it comes at a price of a slightly confusing user interface and a lack of fully fleshed-out elements.


Artificial Intelligence Editors

Let’s compare the artificial intelligence editors offered by both of the companies.


Wix AI Editor

Wix ADI is a powerful artificial intelligence that’ll give you a good-looking website without you having to do much of anything.

You answer questions about what your website is aimed at and how you want it to look. Then you pick some colors and fonts you like, features that you want your website to have, and that’s it.


Wix ADI review.


You’ll have your website generated – the next step will be to tweak and customize it even further if you want. And, of course, add your own content.


Wix artificial intelligence editor.


If you already have a website, just input any information you already have. Then ADI will arrange all of it for you on your brand new website.

Just keep in mind that you won’t get to customize everything as much as you could with the regular editor. You’ll have to stick with the general layout of the website.

And since it’s generated for you, if you’re looking to have a one-of-a-kind website, the ADI won’t necessarily give you that. But no worries – if you’ll find something that really needs editing, you can always jump to Wix’s Classic Editor.

Just note that if you decide to do a turn and come back to ADI, all of your changes will be lost.


Jimdo AI Editor

Jimdo Dolphin, Jimdo’s AI solution, fares quite well compared to Wix’s ADI. The process of creating your website is very similar, and some users might even prefer what Jimdo has to offer.

You answer questions about who you’re creating the website for and your goals. Based on your answers, Dolphin will choose from an array of different layouts that’ll fit you the best.


Jimdo Dolphin editor review.


Afterward, just like Wix, you get to choose from the color palettes. Then you get to choose the pages that will go on your website, like a homepage, blog, contact information, etc.


Jimdo artificial intelligence editor.


And then, you’ll be met with Jimdo’s assistant, which will help you edit a lot of the important things on your website – as well as help keep a checklist for beginner users to follow.

And then, once you’ve completed these steps, you’ve got yourself a website. It’s less automatic than Wix ADI – and many users might appreciate that. It’s certainly the better option out of two Jimdo editors. But still suffers from a lack of elements, something Wix very much excels in.


WINNER: Wix offers a very extensive Classic editor and a straightforward ADI editor, as well as a way to switch between the two. Jimdo offers the classic editor and Dolphin – its more recent AI solution. Jimdo’s editors suffer from a lack of customization, but Dolphin is certainly an excellent option for beginners, while Wix offers incredible customizability on both of its solutions.



If you decide to build a website without an AI editor, you’ll need to start with a solid template.

Both Wix and Jimdo offer a good amount of templates that will help you make a professional website. Wix gives you a significantly larger amount of templates than Jimdo – with over 500, compared to a few dozen.


Wix templates.
Wix templates examples.


But what about their quality? Well, for the most part, it’s pretty great. The templates are grouped into categories, depending on the type of website you’re about to make.

Most of them are sleek and modern, but of course, there are a few templates that will be outdated.

However, you won’t even notice the bad templates for the most part. The selection is massive, and the diversity of the styles is pretty solid.

Jimdo, on the other hand, isn’t so design-friendly when it comes to templates. It only offers you 20+ templates to choose from – and it’s not the case of quality over quantity. These designs aren’t all that good.


Jimdo templates.
Jimdo templates examples.


Not to mention that despite offering you to choose “a type of website you want to create,” the suggested themes won’t reflect that.

Interestingly enough, after you’re done choosing a template and get to editing, Jimdo will offer you a brand new batch to choose from. There’ll be about 40 of the new options.

While not bad, they’re not exactly enough to even make a dent on Wix’s crown. Jimdo is far behind, and Wix is a lot better when it comes to templates.


WINNER: Wix definitely has the edge over Jimdo in template selection, diversity, and visual aspects. Jimdo has a bunch of options available – especially after the setup – but it still has a long way to go to get to the quality and quantity of Wix’s professional templates.



Comparing Jimdo vs Wix in terms of eCommerce, there’s a clear winner. Jimdo offers a fair amount of online sales tools, but Wix goes above and beyond with extensive customization and features that will make your business website look professional and interesting.

Wix is full of options like Paypal, Square, and Stripe – so you can choose whichever solution your clients will love the most.


Wix eCommerce features.
Wix eCommerce options example.


But even before you’ll get to the best part of running a business – making money – there will be plenty of work to do building and editing your online shop. Wix does well there.

Building your online store, in general, is a breeze. It gives you the chance to choose a template with all integrated features and allows you to add all the required parts later.


Wix business tools.
Wix has all the business tools you will need.


You can also connect your store to marketplaces such as Etsy or eBay. This is extremely helpful if you want to sell through multiple fronts – it basically just gives you a shortcut to use.

When it comes to website editing, all the crucial information on editing your online store element is available straight from the editor: you can edit the layout, the design, include product sorting, etc.

Adding and editing products will also be a breeze, allowing you to manage all of the inventory easily. And despite the extensive editing options, I didn’t have much trouble getting everything going. Of course, a part of that was due to Wix offering a great store setup guide.

Now, what about Jimdo? I noticed right away that a larger online store probably wouldn’t find it all that capable – or capable enough.

For a small business with not too many products, Jimdo will give you the basics. It just won’t give you nearly as many features as Wix does.


Jimdo eCommerce features.
Jimdo eCommerce options example.


You basically don’t have much control over how your products are displayed on your website and their appearance. It’s useful to have Jimdo do it all for you if you have no idea how to do it yourself, but this part will feel very frustrating if you want a specific design.

You do get to change and customize shipping costs, confirmation e-mails, return policies, and terms. And you’re able to manage all your orders and see how they’re being processed. But to be honest, this is the bare minimum that an online store should get to use.


WINNER: Wix is the obvious leader in eCommerce. Even though Jimdo will technically give you the features to run a small online store, Wix is just way more capable of handling your website. Not to mention the fact that it’ll give you a lot more design options and flexibility.



With both Jimdo and Wix, you’ll gain access to some basic SEO tools. There’s not enough to make a serious SEO expert happy – but just about enough for a small business owner looking to get their business noticed by the search engines.

And that should be enough – after all, with a website builder, your best bet is to rank locally because, in general, it’s challenging to rank on generic searched keywords, no matter what platform you use.

Wix will give you the chance to edit metadata, tags, and descriptions on your website pages to make them SEO friendly, but these are very basic tools. Luckily – they’re also available on all Wix plans.

Jimdo gives you the same basic SEO tools, but these can only be reached with their €19/month Business plan, so if you’ve chosen the cheaper Basic plan, you’ll have to upgrade and pay more for just those basic tools.


WINNER: Neither Jimdo nor Wix offer any significant SEO optimization tools. But, compared to Jimdo, Wix has SEO features available no matter which plan you use.



Running performance tests with both Wix and Jimdo show interesting insight. Wix has more features and design capabilities – and this is probably the exact reason why in performance tests, it performs more poorly than Jimdo.

Let’s start with Jimdo. Jimdo’s website templates can’t be filled with unnecessary elements that could put extra weight on your website and slow it down. Since Jimdo gives you fewer features to work with, it doesn’t overload your website.

On the other hand, Wix pays the price for all the shiny tools it offers, which causes the performance to suffer.

While Wix appears to fail the performance tests, especially when compared to Jimdo, it’s not all black and white. In real-time, Wix websites appear to load as quickly as Jimdo’s. The background work makes Wix appear slower by the performance tests.

So there you have it – Jimdo will perform better on tests. But for your users, the difference is going to be marginal.


WINNER: Jimdo does better in performance tests than Wix. However, an eye test proves that websites built on these platforms will offer similar loading times and performance. Jimdo gets the point here – but the lead is not as massive as it might appear at first.


Wix vs Jimdo Conclusion

Jimdo is good Wix competitor, but in almost all aspects except performance, Wix is a more flexible and customizable builder than Jimdo. It gives you complete design freedom and doesn’t restrict you in any way.

Sure, Wix can be a bit scary if you’re not too tech-savvy, but with the artificial intelligence editor and plenty of guides, it can still be great for users of all skill levels.

Jimdo is good for people who want to create a simple website and not put too much work into it. It’s a simple solution suited for many people – but visually, it’s not the most beautiful nor the most customizable experience.

Overall, if you’re a beginner or a starting small business owner, both website builders will be good for you to use. But if you want to create something larger and more dynamic, Wix is the better option for you.

DISCLOSURE: Posts may contain affiliate links. If you buy something through one of those links, I might get a small commission, without any extra cost to you. Read more about it here.

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