14 Paid & Free Best WordPress eCommerce Themes In 2023

eCommerce platforms have become a requisite for retailers to sell their products online in the digital shopping age. This is why in this post I will discuss best WordPress eCommerce themes which would be great addition to your website and attract an extensive customer base and boost store sales.

Not every retailer can afford to design and build their eCommerce website. Thus, WordPress being free and open-source software, remains the ultimate framework for all business niches to launch an online store. Many corporates and entrepreneurs use WordPress and its themes to build an appealing eCommerce site.


Which Are Best WordPress eCommerce Themes?

A captivating and attractive website is vital for every online store. It holds your audience and compels them to buy your products. But how to build your eCommerce store with minimum cost and functional infrastructure?

Your answer lies in the vast repository of WordPress themes providing the retailers with the best possible themes for their digital stores.

An appropriate website theme ensures the store’s efficiency and reliability. It also contributes to influencing the shopping experience of the users. With thousands of eCommerce themes to choose from, I have narrowed down the best ones which can be used for any business by utilizing power of WooCommerce plugin.



Astra is one of the most popular themes with many eCommerce options. It is lightweight, fast, and highly customizable. You can customize the minutest details of your site without writing any code. Choose from its various homepage colors and landing pages. It also offers enhanced customization features for individual products.


astra theme alternatives


Quick product view, gallery options, drop-down cart are just some of the eCommerce features that the theme comes with. SEO-friendly and speed enhancement render the website’s loading time to less than 0.5 seconds.

You can check Astra free vs. Astra pro comparison and Astra pro vs. Astra agency bundle comparison for more info about Astra.



With a five-star rating in the WordPress repository, GeneratePress is one of the highest-ranked eCommerce themes. It is a lightweight WordPress theme providing top-tier speeds.

Adjust the page themes and typography directly in the Customizer menu. GeneratePress is page builder friendly as it is compatible with Elementor, Beaver Builder, etc.


generatepress alternatives


Its premium version called GP Premium brings even more features. Pre-built templates, add-ons, and user-friendly customization that come with GeneratePress allow you to build a beautiful web store in no time.

For more info about GeneratePress, you can check GeneratePress vs. Astra comparison and GeneratePress free vs. pro differences.



As an eCommerce store owner, you must know the value of using attractive graphics to promote your products. OceanWP theme comes enchantingly with pre-made designs that the users can install with just a click. Retina ready, SEO-friendly, and fast-loading leaves this theme one of the best in the WordPress market.


best oceanwp templates
OceanWP available demos include gym, corporate, stylish, travel, store, gaming, yoga, bakery, destination, tech, blog, agency, etc.


Its theme panel options are packed with features to boost your sales and convert leads into customers. OceanWP makes the shopping experience unforgettable for users by providing a floating add to cart bar and shopping cart popup feature. It outshines its competitors with social media share buttons and many extensions.

For more info about OceanWP, you can check OceanWP vs. Astra comparison and OceanWP free vs. pro differences.



Divi is another leading eCommerce WordPress theme for businesses to level up their digital marketing game. It comprises impressive built-in features, one-of-a-kind designs, and a drag-drop interface. You can even choose to perform real-time modifications on your website pages without any need to modify the CSS manually.


There are many available Divi premade templates to choose from.
Divi premade templates example.


Pick from its vast directory of pre-made layouts and create any design you desire. Its easy customization options also render you to optimize the overall user experience according to the need. Divi is your chance to have complete control over your store designs with plugin compatibility and mobile-friendliness. For more info about Divi, you can check Divi review.



When we talk about a WordPress theme that’s minimalistic yet highly engaging and modern at the same time, Jayla can be a great pick. Jayla features some of the most advanced and sought after eCommerce site features such as Mega Menus, Carts, Advanced Panel for control, User Profile, and other pages.


Jayla minimal and modern multi-concept WooCommerce theme.


The theme features an array of intuitive background colors, design layouts, and pixel-perfect graphics. Entrepreneurs and web designers can leverage Jayla WordPress theme and turn it into a professional-looking, trusted, and captivating eCommerce website.

Apart from great visual repositories, Jayla also brings aboard portfolios, several add-ons & customization features for users. Hence, if you’re looking to kickstart your online store endeavors, Jayla is a beautifully designed, easy to customize, and powerful theme for your online store.


WP Store

With the multi-level drop-down menu, over seven different homepage sliders, and parallax sliders, WP Store caters to an online store website’s dynamic and modern requirements.

The theme encapsulates a modern and responsive web design that works seamlessly for devices, smartphones, laptops, tablets, or desktops. WP Store helps you unlock better search engine rankings, bring in more organic traffic, and generate a higher ROI.


WP Store best free WooCommerce store WordPress theme.


The theme has some of the most elegant header styles and customization options. You can easily define and alter the header’s skin color, background shades, color for different visual elements, icons, etc.

WP Store features the header styles that are built exclusively for eCommerce platforms. Further, WP Store provides an intuitive admin panel, highly customizable shortcodes, free third-party plugins & useful popups.


ShopIsle Pro

ShopIsle Pro is a contemporary and fully-functional WordPress theme allowing you to build an enticing eCommerce store. This theme offers a full-screen background that can help you grab your audience’s attention. You can choose any image or presentation as its background.


ThemeIsle ShopIsle Pro WooCommerce theme.


Additionally, the seamless parallax scrolling can create your background to flow smoothly for easy page scrolling. Its theme Customizer tab has multiple features that allow you to personalize different website parts without any coding.



Hongo is a multi-purpose WordPress theme popular for long-scrolling landing pages. The theme brings aboard the state of the art features such as testimonial slider, recent blog posts, inquiry form, social feeds, etc.

What sets Hongo apart from other WordPress themes is its SEO capabilities. The theme has been efficiently written with Search Engine Optimization in mind.


Hongo modern WooCommerce WordPress theme.


With Hongo, you can get your hands on over ten plus ready store demos, customizable visual elements, a rich template library of over two hundred templates, and much more.

Without writing a single line of code, Hongo offers many features that make it a preferred WordPress theme for your eCommerce website. Some of the eCommerce features of Hongo are Product Compare, 360-degree Showcase, Product Wishlist, Interactive Banners, Mini Header, Color Swatches, Mini Cart, Size Guide, and more.



Flatsome comes incorporated with multiple features, making running an eCommerce store even simpler. Using its Live Page Builder tool, you can build any design you need. Your online store can offer a comfortable shopping experience with Flatsome’s powerful design capabilities.


Flatsome WooCommerce theme.


It incorporates features such as drag-and-drop page builder and catalog mode. SEO-optimized code and a built-in wish list make the shopping experience excellent. To add the cherry to the cake, your consumers can see their purchases and track the orders with its feature of account pages.



Whether you want to launch an online fashion store, gadget store, footwear, or anything else, Porto has got you covered. Porto’s popular WordPress theme comes with twenty design variations tailored for eCommerce sites.


Porto multipurpose WooCommerce theme.


What’s outstanding is that these variations are already purpose-built and divided into niches. All you need to do is select your favorite design.

Porto gives you comprehensive control over your site design with fully customizable headers, diverse layouts, mega menus, parallax scrolling, etc.



Storefront is a clean, lightweight, and free WordPress eCommerce theme from the makers of WooCommerce. This theme can get your site up and running quickly and hassle-free. The eCommerce-specific design allows you to exhibit product categories and top-rated products from your homepage.


Storefront flexible WooCommerce theme.


User-friendly customizations of colors, typography, button styles make Storefront one of the most installed themes for online stores. The theme consists of SEO-based schema markup to improve your site’s SEO rankings.



Artemis is a versatile WooCommerce theme for crafting high-quality digital stores with WordPress. This multi-purpose theme will grant your web store a highly professional look allowing your customers to know that your brand is trustworthy.

Quick product search and customizable features allow your visitors to find the products they are looking for quickly.


Artemis eCommerce theme.


Artemis also allows to upload product videos along with traditional images granting it a unique look. Every eCommerce retail owner can leverage this theme mobile-optimization and premium features. Your customers can purchase from anywhere anytime with its mobile-friendly features.



Hugo is a popular eCommerce theme designed by CSS Igniter, providing classic and ultra-modern designs that you need to set up your online store. Imbibing features like custom widgets for categories, blogs, and products are fully supported.


Hugo ecommerce theme for WordPress.


What makes this theme class-apart is its header features. Add useful navigation with ease and build beautiful designs. The display features provide a filter and special offers feature to match your store’s vibe. The theme gives an added advantage of multiple color schemes and SEO.


99fy – WooCommerce WordPress Theme

99fy WooCommerce theme is theme with a massive collection of 99 homepage layouts developed by HasThemes. You can create a sophisticated WooComemrce store for any niches, including electronics, fashion, furniture, fruits, food, flower, handmade products, kids’ store, etc.


99fy Pro WooCommerce WordPress Theme.


This comprehensive WooCommerce theme comes loaded with a plethora of amazing and modern features at your disposal. Here you will find a huge slideshow, convenient megamenu, and different useful sections, etc. on the homepage so that you can showcase your products based on categories, latest blog, etc.

99Fy WooCommerce theme also offers tons of great features such as Elementor Add-ons, One Click Demo Install, Ajax Mini Cart, Ajax Wishlist, Ajax QuickView, Mobile Friendly Layout, Shortcode Ready, W3C Valid HTML Code, Breadcrumb Banner, Shop Grid/List View, Notification Bar and many more.

99Fy is available in free and pro versions.


Best WooCommerce Themes Conclusion

eCommerce websites in today’s competitive market ought not only to exude class but also to remain functional. The WordPress directory is filled with a host of awe-inspiring designs to choose from so it is not easy to choose from all those best WordPress eCommerce themes at disposale.

To save you from draining your time looking through truck-loads of themes, I chose the best ones offered that you can use for your businesses. Choose from these impressive themes to launch your eCommerce venture today.




Germán Viera is an engineer transformed into an entrepreneur. Currently focusing on business growth, product improvements, design, marketing, and of course, the support of our valued customers for SlideModel.com.

DISCLOSURE: Posts may contain affiliate links. If you buy something through one of those links, I might get a small commission, without any extra cost to you. Read more about it here.

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