Putler Review: Advanced Reports, Metrics & Insights For WooCommerce

Every business owner wants to have full control over their business. They want to know things like what’s the top-performing product of the month? Who are the most loyal customers? Which pages on the website get max traffic? Which products sell well together?

But the sad reality within the WooCommerce domain is that getting answers to such questions can be time-consuming and at times impossible.

The owner of Putler, Nirav, faced the same difficulty. Having owned three WooCommerce stores, he wanted to make more sense of his WooCommerce data. So he built a WooCommerce integration within Putler. In this Putler review, I will show all features that it provides.


What Is Putler? What Makes It Special For WooCommerce?

Putler is a multi-channel reporting and insights tool. You can connect one or more WooCommerce stores, your payment gateways, your Google Analytics account to Putler and get a unified view of your data.

Putler pulls in data from all your data sources, cleans and enriches it, removes duplicates, and provides you in-depth, at-a-glance reports on Products, Customers, Sales, Orders, and website traffic. In fact, Putler has a dedicated dashboard for each of these. And every dashboard provides you reports, metrics, and insights.


Business Overview

The Home Dashboard provides a complete overview of your business. It has important current stats like Current month’s sales, Balance in PayPal/Stripe, Daily average, Sales figures for the last 3 months.


Putler home dashboard.


The Home dashboard also has a date picker, which allows the business owner to pick any date and get the stats for that period.


Product & Customer Analytics

The native WooCommerce reports provide limited data on both Products and Customers. Putler changes that. Putler’s Products dashboard provides you all the information you need about your products:

  • Product leaderboard – It arranges the products in descending order, i.e., from the most selling to the least selling.
  • Top 20% Products – Putler helps you focus on the top 20% of your products that bring you 80% of your sales.
  • Detailed product card – Once you click on a specific product, Putler will pull in a detailed card on that product. This product card will have all the crucial information like the total revenue, refunds, people who’ve bought this product, etc.


Putler product analytics.


Similar to Products, Putler also provides detailed Customer analytics and insights:

  • RFM Segmentation – Putler segments your customer base as per their shopping behavior. It takes into account the recency, frequency, and monetary value of every order.
  • Detailed customer card – Every customer profile is documented in-depth. Putler pulls information about the customer’s name, gender, email, business website. It also shows you the customer’s purchase history on your website, the LTV, refunds, and the total revenue. Making this feature an absolute must-have for anyone dealing with customer service, support.


Putler customer analytics and insights.


Order Activity, Refunds, Subscription Management

Since Putler connects with your payment gateway as well as your eCommerce platform, it helps you perform some day-to-day operations as well like:

1. Order activity – Putler gives you an update on all the activities that happen in your store. It records every sale, refund, pending order, failed order, and also disputes. Using Putler, you can have a real-time view of every activity that happens in your store, plus you can filter orders based on their type.


Putler order activity.


2. Process refunds – If you have connected your Stripe/PayPal/Shopify data source to Putler, you can process refunds from within Putler as well. You don’t have to log in to your main data source or share critical credentials with your support team. You can provide them support access to your Putler account, and they can process the refund from Putler itself.


Putler process refunds.


3. Manage subscriptions – In the same way, you can manage subscriptions from within Putler itself. All you have to do is search the customer and click on the manage subscription button.


Forecasting a.k.a Time Machine

Putler draws inspiration from the ‘Back to the Future’ movie series and calls its forecasting dashboard the ‘Time Machine”. The time machine allows business owners to play around with data and get a linear progression of revenue, customers, and growth.


Putler forecasting feature.


One can fill in important data like current revenue, customers, conversion rate, and churn. Putler then provides an annual chart predicting the revenue and customers you will have by the end of the year. You can use this forecasting mechanism while making an annual plan, allocating budget, developing strategies, and a ton more.


Easily Accessible Visitor Data

A pain point that Putler solves is that it makes Google Analytics(GA) data easily accessible. Once you connect your GA account to Putler, it pulls on the important metrics from GA and presents them to you in a single dashboard called the Audience dashboard.


Putler audience dashboard overview.

Connect Putler with Google Analytics.


Putler also maps revenue information to the data gathered from GA. This makes it easier for business owners to evaluate which channel is performing better revenue-wise.


Insights & Personalized Recommendations

Putler critically analyses the Holiday Season and gives you reports on how your business performs during the Holiday season. You can also compare the stats of different Holiday seasons and then strategize for the upcoming holidays.


Putler insights and personalized recommendations.


Apart from Holidays, Putler recently added a ‘Did you know’ feature that digs deep in your data and points out interesting insights from your own data every day. Pulter aims at expanding this feature into a recommendation engine that will advise business owners with actionable strategies.


Infinite Segmentation

Another cool feature within Putler is segmentation. Putler WooCommerce segmentation feature lets you slice and dice data on various parameters.


Putler infinite segmentation.


Every dashboard has key filters which let you segment your data efficiently. You can apply a combination of filters and also save them if needed.


CSV Export

This might sound like a trivial feature, but if you have used WooCommerce, PayPal you know the difficulty involved in exporting the data you want. Putler makes that quick and simple. You can export a complete CSV for any date range and any dashboard (except the forecasting, insights dashboard).


Unlimited Team Sharing

Putler is not just meant for CEOs, website admins. It is a multipurpose tool that the whole team can use. But since it has critical financial data, Putler provides access control and limits dashboards, metrics for every role. You can learn more about the various roles and their access privileges here.


Putler team sharing.


People who can use Putler:

  • Top-level managers – To know the overall health of the business
  • Marketers, Consultants – To analyze the products, customers and create marketing strategies to improve the business.
  • Support teams – To know the customers better, dig into purchase history, process refunds, and manage subscriptions.


Multistore Reporting

This is a major USP of Putler. Businesses that have multiple stores/websites can connect all their stores in Putler and then view both:

In both cases, Putler makes it easier to monitor all your stores from one app.


Putler multi store management.


Weekly Stats Emails

Since Putler’s main motto is to help business owners stay on top of their business, it sends a weekly email to its customers. This email provides you a snapshot of how your business has performed during the week.


Putler weekly emails.


Not Just WooCommerce, Putler Supports Many More

Putler + WooCommerce is a great combination. But Putler supports other devices too. As a matter of fact, Putler has direct integration with 17+ services.


Putler integration with other tools.


TBT, if your data source is not directly integrated with Putler, you can still use Putler. Putler has a simple Inbound API that can be configured to connect any data source in the world. But, you will need a developer on your end to configure it, and of course, the Putler support team will assist in case of questions.


Improvement Scope

So those were some key features within Putler but let’s get real, there is always a flip side to every story. Isn’t it?

In the same way, Putler has a few limitations as well:

  • SaaS metrics – Since Putler integrates multiple gateways, the SaaS metrics are not their strongest feature. However, the team is constantly improving and trying to build a robust SaaS dashboard.
  • No email marketing – Currently, Putler doesn’t provide email marketing. You need to export the filtered/segmented data and import it within your Email Service Provider to send out emails. But the good news is that Putler already has email marketing on its roadmap.
  • No inventory reporting – As Putler markets itself as a multichannel tool, one might expect inventory reporting as one of its features. But Putler doesn’t focus on inventory as of yet.


Putler Review

Putler can be compared to a swiss knife as it has multiple features that a business could benefit from. Hopefully this Putler review has helped you get insights into all options that it offers. But I would recommend you to try it before you buy.

To make things easier, they provide a 14 day free trial of all their features. So if you are a business owner and wish to get detailed reports and insights from your data, give Putler a try.

You don’t have to know to code or add in your credit card details during the trial, so it is completely secure and a total win-win. Try out Putler today.

If Putler is not what you need, then you can check other WooCommerce reporting and analytics plugins like InfoCaptor.



Andrea Juliao is the marketing lead at Putler. She specializes in digital marketing and enjoys driving customers to success. She is also a keen football enthusiast and loves cooking new recipes and blogs about it.

DISCLOSURE: Posts may contain affiliate links. If you buy something through one of those links, I might get a small commission, without any extra cost to you. Read more about it here.

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