PWF WooCommerce Products Filter Plugin Review – Is It The Right Choice For Filtering Products?

PWF Products Filter


Easy to use






Overall quality



  • SEO friendly
  • Free version available
  • Can work with page builders
  • Create unlimited filters
  • Filter any WordPress post type
  • Simple drag-and-drop filter builder
  • Caching system


  • Slight learning curve

A typical WooCommerce store can offer hundreds of different products and inventory items. But who has the time to search through the lengthy listings for the item they’re looking for?

Customers can use product filters to quickly sort through products to find the ones that best suit their needs.

Customers will be able to find the goods they’re looking for much faster if they have the option to narrow down their search. Instead of browsing through the product catalog, they can add them to their cart and move on to the checkout page.

Filtering can enhance the user experience, raise the number of products viewed, and ultimately raise conversion rates in your store.

But how to choose the appropriate WooCommerce product filtering plugin from all those available options? In this review, I will go through the features of PWF – WooCommerce Products Filter plugin to show you why just this plugin might be your best choice.


PWF – WooCommerce Products Filter

The PWF is a powerful plugin for WooCommerce product filtering. Any criterion can be used to filter products, including categories, attributes, tags, taxonomies, stock status, price, rating, on sale, custom fields, featured, authors, search text, date, and order by. You can also filter WordPress custom post types, such as blog posts and events.


PWF ajax filters plugin for WooCommerce.


You can filter a list of post types on categories, archive, taxonomies page,s and even those created by shortcode, Gutenberg, and other page builder plugins.

The PWF plugin was explicitly created to filter Woocommerce products. By using the integrated drag-and-drop filter builder, you can quickly put together a collection of filter items to create the ideal view.

The order menu on the shop archive page has been integrated with the PWF plugin. Furthermore, it can filter the products that are shown using Woocommerce shortcodes or any custom query using the WordPress class WP_Query.


PWF filters plugin example.


PWF plugin supports most page builders, including Elementor, Divi Builder, Oxygen Builder, WPBakery Page Builder, Themify Builder, Beaver Builder, and Gutenberg.

The plugin comes with a style customization tool that aids in adjusting the plugin’s design to match your site and theme overall design. The hover, font, shape size, as well as colors are all customizable.

The robust analytics tool that the plugin offers lets you track how users interact with filters is available.


  • Clean URLs.
  • Filter any WordPress post type.
  • Create unlimited filters.
  • Vertical and horizontal layout.
  • Simple drag-and-drop filter builder.
  • It supports RTL, Ajax filtering, and it is responsive.
  • Create unique filters for particular categories.
  • Supporting WordPress multisite and multi-languages (WPML).
  • Hierarchical taxonomies.
  • Show or hide filters and item count.
  • Allow multiple choices.
  • Adjusting where active filters are displayed.
  • As pagination, you can use numbers, load more button, or infinite scroll. This feature doesn’t need to exist in the theme.
  • Caching system to speed up loading.
  • Analytics feature.


Adding Filters Settings

After installing and activating the plugin, go to Filters > Add New to create filters. When adding filters, there are two panels in the editor. The left side shows a list of filter items, and the right side contains settings for the current item or filter settings.

Filter setting is the most important section and is separated into General, Database Query, CSS Selectors, Visual, Responsive, and Extra.

Under General, you will find settings such as the filter’s name, determining how the filter works, which components to use, setting pagination type, enabling pretty URLs, pagination ajax, and sorting ajax.


PWF plugin filter settings.


Database Query allows you to select which post type to filter, set either Main query or Custom query, select which page/s or archive/s filter will be displayed on, etc.


PWF database query settings.


Under CSS Selectors, it is best to use default set selectors unless otherwise needed. You need to make changes to CSS selectors depending on the theme you are using, but most Woocommerce themes use the default CSS selectors.


PWF CSS selectors options.


The Visual section consists of visual settings such as displaying the filter as a button, toggling the icon filter title, etc.


PWF visual section settings.


Responsive section will allow you to control where you want to append a sticky navigation filter for mobile, disable the responsive option, choose when filtering starts, and assign width in pixel to convert the filter to sticky navigation.


PWF responsive WooCommerce filter plugin.


Extra section consists of settings such as enabling browser hash and the option to remove columns layout when using API.


Filter Item Field Types

Numerous field types are available in the PWF WooCommerce Product Filter plugin. You will find field types such as checkbox, radio, text, dropdown, color, date, price, range slider, search, column, and button.


PWF filter field types.


Several settings are available when you choose a field, divided into the General and Visual tabs. While some field types have a similar set of setting options, others will have a different set of options.


PWF filter field type general settings.

PWF filter field type visual options.


The filter can be shown on the frontend in two different ways. You can use the shortcode or the “PWF: Products Filters” widget. Each filter shortcode can be found in the Filters tab.


PWF Filter customization options.


To customize the color and font size, you go to Appearance > Customize > PWF filter options.



The plugin has a great SEO management tool. A simple drag-and-drop builder allows you to add SEO rewrite rules and integrates with popular SEO plugins.


PWF WooCommerce filter SEO optimization.


You can modify the meta title, meta description, canonical URL, and next and previous links.



The analytics tab provides some helpful information on how users interact with your filters. The data gathered can be beneficial for further filter optimization and placement.


PWF WooCommerce filter analytics.



The plugin comes in a free and paid version. With the paid version, you get features such as:

  • Horizontal layout.
  • Cache system.
  • Support for WordPress multisite.
  • Additional elements like box lists, color lists with the option to upload images, text lists, column layouts, date sliders, range sliders, search, rating with up text, etc.
  • API for integrating plugin with Android or iPhone App.
  • Analytics tool.
  • Numerous pagination options, including infinite scroll, load more, and number pagination.
  • Filter by authors, stock status, meta custom taxonomies, and order by.
  • WPML and WC Vendors Marketplace compatibility.
  • Displaying hierarchical checkbox list, text list, radio list, and dropdown.
  • Displaying rules allow you to hide any item in the filter on different pages.


PWF Product Filters Verdict

The usage of product filters will greatly improve the user store experience. Without a filtering option, your customers will only see a long list of products. Many visitors will leave as a result of this. On the other hand, if your store provides good product filtering, visitors will have a great experience and come back for more.

Product discovery is another significant advantage of product filters. Visitors might find something that matches their current interests. This is yet another excellent strategy for boosting revenue and sales.

Customers can find products more quickly and easily with the WooCommerce ajax product filter plugins. Conversions and sales can be automatically increased by adding personalized and pertinent product filters to your store!

If you decide to use PWF as your choice, you will get a plethora of options to add and set filters according to your store needs. The plugin comes in a free version, so you can always use the free version to test how it works.

DISCLOSURE: Posts may contain affiliate links. If you buy something through one of those links, I might get a small commission, without any extra cost to you. Read more about it here.

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