InfoCaptor WooCommerce Reporting Pro Review PROS & CONS – Best WooCommerce Reporting Plugin?

WooCommerce Reporting Pro


Easy to use






Overall quality



  • Money back guarantee of 30 days
  • One click operation
  • Very easy to use
  • Many report options
  • The plugin will automatically pull information
  • There is demo page and you can test PRO version plugin for 14 days
  • Easy to follow presentation style and design


  • No free version
  • Not for every pocket
  • There are no multiple site license options

WooCommerce allows online store owners the freedom and flexibility to sell a wide variety of digital and physical goods in all shapes and sizes. You can offer instant downloads, product variations, and complex configurations to your customers. You can also offer many different items from online affiliate marketplaces.

WooCommerce includes several handy marketing, reporting, shipping, inventory management, product, payment and tax options right away as soon as it’s installed. There is also a vast number of useful extensions that can be used to enhance it even more.

WooCommerce is used to power all kinds of websites, including creating auction website, affiliate, booking (check best WooCommerce booking & appointment plugins), dropshipping (see WooCommerce plugins for drop shipping), membership, subscription sites, and many more. If you’re using WooCommerce to support your endeavors, it’s essential to know just how well your business performs.

If you’re using just default WooCommerce reports, you might not know just how well your company is doing. While the reports WooCommerce provides are sufficient for many businesses, there are other more detailed reports options out there that can paint a much clearer picture of your company’s performance.

Most online store owners extract performance data into spreadsheets. Then they manually review that information to answer questions like:

  • How many sales did we report this quarter, as opposed to last quarter?
  • How many sales did we make this month?
  • What is our current year to date sales versus profit numbers?

Having the right WooCommerce reports can help you identify buying trends so that you can tweak your marketing campaigns and improve overall sales.

InfoCaptor WooCommerce Reporting Pro is a WooCommerce plugin that includes several different dashboards and reports. It gives its users valuable analytic data, such as customer analytics, order metrics, sales KPI, product metrics, etc.

In this InfoCaptor WooCommerce Reporting Pro review, I will show you the pros and cons of this plugin as well as its features and benefits.


Why WooCommerce Reporting is Important?

As your company continues to grow, you will find that your reports have also increased. Sifting through all of the data that’s available to you just to find the information you need can be rather daunting at times.

Reports are a necessity for all companies, but it’s more important to know the right kind of information that can help your business continue to thrive. That’s where advanced reporting comes into play.


woocommerce inventory report
Example of top products report made with InfoCaptor reporting plugin.


–Understand your customers better.

Amazon chief executive officer once said, “Don’t just listen to your customers, understand them.” Learning about your customers’ browsing history, buying patterns, buying history, lifetime order values, and other relevant data can help you get to know your customers better.

Using advanced metrics can help you identify customer buying patterns. You can also determine what causes them to abandon orders in shopping cart and how to reduce it. This information can then be used to create customized marketing campaigns to use for your repeat buyers. When you know what your customers are looking for, you’ll have better results.


–Improve the overall user experience on the website.

User experience is crucial for website traffic and conversion rates. Unfortunately, there is no single simple solution. It’s something that you’ll have to work on constantly. Advanced metrics can help. Reviewing buyers’ browsing habits can help you to find all of the pages on your website that are involved in conversions.

Some pages may be underutilized, while others could be hindering the sales funnel. You can use the information received to remove or edit these pages to enhance user experience.

Advanced reporting tools can be used to improve user experience factors on your site, but it may take a bit of trial and error to find a strategy that best meets your needs.


–Create more efficient marketing strategies.

Every online business owner knows how important and challenging it can be to attract new customers. You have to experiment with different marketing methods and strategies to draw new traffic to your site.

Sometimes when you are trying new or different marketing techniques, it can be hard to tell which strategies are working well and which ones aren’t.

Advanced reporting metrics give you detailed information that can be used to determine the effectiveness of each marketing campaign that is implemented.

Once you’ve found a particular campaign or strategy that consistently works well, you can spend more time and energy focusing on those efforts.

You can also alter or eliminate campaigns that are either underperforming or just aren’t effective.


–Manage your inventory better.

Many WooCommerce online store owners use advanced metrics to plan their stock management strategies. A quick look at the reports can help you easily identify your top-performing products.

These items’ inventories usually need to be replenished faster than other products. You can even use report information to find out if certain product variations are performing better than the standard models. You’ll also know which products are selling poorly.


–Reduce cart abandonment.

Cart abandonment is an unfortunate reality online store owners face regularly. There are advanced WooCommerce reporting tools that you can use to get a better grasp on your cart abandonment rate.

Some tools provide information on consumers’ browsing sessions and their behavior on the cart page of your website. You can use this data to find cart abandonment patterns so that you can take proactive steps to reduce this behavior and improve your conversion rates.


Why InfoCaptor WooCommerce Reporting?

Reports provide information on company growth and product performance. They are essential for companies of all sizes. There are many different eCommerce reporting information. Many of these reports have become increasingly complex over the years.

That’s why it’s crucial to be able to filter out just the data that you need to make better business decisions. WooCommerce already includes plenty of helpful reporting options. They can help you better understand your online store’s performance. However, there may be certain situations where advanced reporting is needed.


advanced woocommerce reporting

product sales report for woocommerce
Some of the reports in the InfoCaptor Woocommerce Reporting plugin.


Here are a few reasons why Infocaptor WooCommerce Reporting plugin would be beneficial for you:

  • Infocaptor has been involved in the data visualization and business intelligence industries since 2006.
  • It’s an incredibly strong business intelligence tool for medium and small enterprises.
  • The Infocaptor Dashboard and Visualization engine is already included in the Infocaptor WooCommerce Reporting PRO plugin.
  • It can help you create more consistent design patterns for all of your site dashboards.
  • The Infocaptor Dashboard Designer is used to build all of your reports and dashboards.
  • Report logic is separate from presentation layers.
  • Online store owners have access to all advanced visualizations.
  • The Infocaptor Visual Analyzer makes customizing reports simple (will be available in a future release.)
  • You can use the Dashboard Designer and Visual Analyzer to drag and drop data from different spreadsheet columns for your own analysis and charts.


best woocommerce reporting plugin


WooCommerce Reporting Pro Review

The default WordPress and WooCommerce tables are helpful, but they aren’t sufficient for live reporting. The WooCommerce Reporting Pro plugin provides up to the minute, detailed reporting using your current WooCommerce order and product data.

To do this, the plugin has to process all information contained in tables and associated meta fields. This is also known as the initial data load or initial data process. After the data load is finished, it will then run daily to add new information to the existing data structures.


woocommerce abandoned cart report


The plugin uses the “Load Data from” and “Incremental Days” to perform a one-time historical data processing. This can be found under WooCommerce > WooCommerce Reporting Pro – InfoCaptor.

The “Load Data from” is usually either the day that you started taking orders or the day that you opened your online store for business. You can alter this date as you see fit. For instance, you might want your “Load Data from” date to be the date that you started carrying only certain product lines.

Incremental Days are the number of days that are allowed for batch processing. Thirty days is the automatic default value. Companies that routinely process large order quantities may experience server timeouts before each batch is fully processed.

Feel free to adjust the incremental date setting according to your business needs. If you still have server timeouts, reset your load data, and incremental date information.

For instance, if your Load Start date is 2018-04-01, and the number of Incremental days is 25, the first batch of orders will be processed from 2018-04-01 to 2018-04-25. Twenty-five days worth of history will be processed based on these settings. The next batch of orders will be processed from 2018-04-26 to 2020-05-20.

If you consistently process large amounts of orders through your online store, you may experience server timeouts more frequently. If this is the case, consider lowering your number of incremental days.

For instance, if your batch errors out at 30 days, lower the incremental days to 15 and then restart the process. If you’re still having issues with server timeouts, you may want to reduce the incremental days to 10 and try again.


woocommerce custom reports
Product sales by categories report example made with WooCommerce Reporting PRO plugin.


The reports that WooCommerce Reporting Pro provides include:

  • List of Top Selling Products
  • Product Cross Tab/Pivot Table
  • Product Sales Flow Analysis
  • Product Sales Heatmap
  • Product Sales Trend
  • Sales by Country State Treemap
  • Sales by Country World Map
  • Sales by USA State Map
  • Sales Heat Map
  • Sales Overview/Sales KPI Report
  • Sales Trend/Sales Summary 
  • Top Customers Listings


  • You can filter by product order statuses.
  • You can filter WooCommerce deposit orders.
  • You can filter information by defined meta fields or meta fields that have been defined in WooCommerce.
  • You can see sales metric trends by day, week, month, quarter, and year.
  • It provides a complete and comprehensive sales overview for your WooCommerce store.
  • It gives you the best and most accurate trending information for your store.


WooCommerce Reporting Pro price
The plugin costs $79. The price is for a single site license. Currently, there are no multiple site license plans.


Woocommerce Reporting Pro PROS & CONS

Here are the advantages and disadvantages of using the InfoCaptor Reporting plugin.


  • The response times are fast.
  • Data on filter manipulations is refreshed instantaneously.
  • One-click operation means that you don’t need to press a submit button to generate reports.
  • The plugin has consistent, easy to follow presentation style and design.
  • You don’t need to do anything for setup. The plugin will automatically pull information such as decimal and currency settings from your default store settings.
  • Its calendar pickup and date filters are convenient and consistent.
  • It also provides product trending views and sales data by day, week, month, year, etc.
  • You can drill down for more detailed data. All data can be quickly exported into Excel tables.
  • There’s a 30-day money-back guarantee.
  • You can either download the demo from the official website to test the software for 14 days, or you can test the plugin on the demo page before you buy it.


  • There is no free lite version.
  • The plugin costs $79, which might not be ideal for all businesses’ budgets. The price is for a single site license.
  • There are no multiple site license options. You will need to pay $79 for each site you wish to use the plugin on.


WooCommerce Reporting Pro Review Conclusion

WooCommerce is a powerful platform. It only takes a couple of steps to set up an online store and start selling products to people anywhere in the world. It’s customizable enough to meet the needs of almost any niche.

WooCommerce sets such high standards, that it often surprises many WooCommerce store owners how insufficient their built-in data reporting options are.

Most store owners want to know information such as the numbers of repeat and new customers, conversion rates, and customers by location. Unfortunately, WooCommerce doesn’t do a good enough job at providing these metrics.

WooCommerce does provide some reporting and analytics information, including sales by customer, gross revenue, net sales, the number of coupons received, and a few other basic subscription metrics.

But, many store owners are disappointed by the lack of customization and more advanced metrics. That’s why they turn to plugins to supply the additional information that they need.

InfoCaptor is one of those tools. But if you feel you need more, then I suggest you check Putler review. Putler pulls in data from all your data sources, cleans and enriches it, removes duplicates, and provides you in-depth, at-a-glance reports on Products, Customers, Sales, Orders, and website traffic.

Reporting tools are vital for any online store. They tell store owners which products are succeeding and which ones are underperforming. They can be used to help improve overall sales and revenue. For good accounting tool I recommend using QuickBooks (check WooCommerce QuickBooks integration) or Xero which can also be integrated with WooCommerce (check WooCommerce Xero integration methods).

If you want more information on details such as customer behavior, trends, and tracking your eCommerce events, WooCommerce Reporting Pro is a good investment in your company’s future.

Its information can be used to help you grow your business and expand your product offerings. You can reach more markets and expand your reach into more territories.

DISCLOSURE: Posts may contain affiliate links. If you buy something through one of those links, I might get a small commission, without any extra cost to you. Read more about it here.

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