How To Set Up Amazon OneLink? Universal Amazon Affiliate Link

How To Set Up Amazon OneLink? Universal Amazon Affiliate Link
28/09/2017

Last Updated

I was surprised when I received an email from associates program introducing Amazon OneLink. Universal Amazon affiliate link. One link to rule them all (ok, not just yet).

As a long time Amazon affiliate, this is an exciting new feature for me. And a significant step from Amazon.

As most affiliate marketers know, Amazon is an excellent choice for promoting affiliate products. It is a massive store covering almost any product.

With a global market, Amazon is great for affiliate marketers from any county. But there was always one major problem with its affiliate tracking links.

Amazon links are country-specific. As you might now Amazon operates several online stores across the world with different domain name endings.

If you were promoting .com version products, you might be missing some revenue from international visitors.

For example, Guiseppe from the Italy might click your Amazon US affiliate link and make a purchase. But you’ll get zero commission from that purchase.

It would only count if Guiseppe is from the US and made a purchase using Amazon US store.

Various link shortening services and WordPress plugins have emerged over time looking to solve this problem. Some successfully while some failed.

But this is all gray area as it is not confirmed nor disconfirmed if Amazon approves that kind of services.

It is well known that Amazon doesn’t like other third party shortening services and highly recommends using its own link shortening tool (which is great by the way).

Up until now, affiliate links have only worked for the regional store it was generated for. But finally, in July 3d, 2017. Amazon has provided its own free solution. Amazon OneLink.

You now have the ability to monetize international traffic from the United Kingdom (UK) and Canada (CA) by automatically redirecting them to their local Amazon storefront to complete their purchases.

Be noted that in above steps I will mention some things related to WordPress. If you don’t use WordPress you can still follow steps mentioned below.

 

What is Amazon OneLink?

Amazon OneLink is a tool in the Amazon Associate dashboard that allows you to link your different Amazon Associate accounts (from the US, UK, and Canada), providing geo-localised redirection from your affiliate website to a relevant Amazon product.

This will help you earn more affiliate income by converting website visitors from multiple countries at once.

OneLink is backward compatible. Once configured, it will work for all your new and existing Amazon affiliate links.

It also works with Amazon short links. Be noted, it does not work with third-party link shortening services.

 

amazon affiliate link globalizer

 

Amazon OneLink currently only works for US, Canada, and UK Amazon associate accounts and can currently only be setup from your US associate account.

Hopefully, in future, this will be expanded to more Amazon stores. OneLink uses a script called oneTag.

The oneTag script analyzes Amazon links on your site and then interacts with them to land international traffic to the corresponding local Amazon storefront.

UK visitors will be redirected to amazon.co.uk, and Canada visitors will be redirected to amazon.ca.

After you link different regional accounts together, you can then install a JavaScript on your websites that will take care of redirecting users to the correct regional Amazon website with the correct sales tracking code for that region.

 

Why You Should Use Amazon OneLink?

If you want to utilize traffic from other countries, then Amazon OneLink is a way to go.

You can either set up the links manually (register and grab the affiliate id for each country) or use a 3rd party plugin/service for creating Amazon affiliate links.

The first one is obviously time-consuming. Using 3rd party plugins or services makes the job a lot easier but also brings potential issues.

Like compatibility problems between plugins, nor redirecting visitor correctly, hijacking commissions, mess affiliate links, etc. However, these all are slowly starting to change thanks to OneLink.

In short, if you have traffic from UK and CA coming to your site on which you have US Amazon affiliate links, then it is a good idea to take advantage of Amazon OneLink and see if you will earn extra cash from those locales.

 

How to Set Up Amazon OneLink?

If you use Amazon text links, you can now monetize international traffic coming to your website from the United Kingdom (UK) and Canada.

OneLink, as already mentioned, uses oneTag as a script that enables you to configure this functionality on your website.

Amazon claims that oneTag script does not interfere with any other scripts on your website.

Step 1 – Sign up an account for Amazon UK https://affiliate-program.amazon.co.uk/ and Amazon CA https://associates.amazon.ca/ if you didn’t already

Step 2 – Once you have signed up, log in your Amazon Associates US account, click on “Tools” and select “OneLink.”

Step 3 – Click on “click here to link” to start mapping your Store ID for proper traffic redirection.

 

amazon affiliate link localizer

 

Step 4 – Verify both by logging in respective accounts (UK and CA).

 

one amazon link for all stores

 

Step 5 – Click on “get the code here” under oneTag. Copy and integrate the code into the footer of your site.

If your theme doesn’t have a section for inserting code (most premium have), you can use a plugin like Insert Headers and Footers (free) or add directly in your theme footer.php (it is recommended to use a child theme for any theme changes).

 

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amazon onelink oneTag code set up

 

Copy the oneTag script that appears in the box and place it in the footer of your site(s). The same code is for all your sites so no need to register new for each.

 

how to install amazon onetag for onelink

 

Step 6 – Optional

You have the option to set ‘Close Product Match’ (default) or ‘Exact Product Match’ as your redirect preferences.

If you choose the Close Product Match preference, your UK and Canada visitors will be redirected to amazon.co.uk or amazon.ca in case exact or similar product is found.

Or to the search results page in the absence of a similar product on amazon.co.uk and amazon.ca.

If you choose the Exact Product Match preference, visitors will be redirected only when there is same product on amazon.co.uk or amazon.ca.

In the absence of an exact match, visitors will be redirected to amazon.com. By default, Close Product Match is set to increase monetization.

 

amazon onelink redirect preferences

 

Let’s understand this further with an example. John is a website owner who writes about latest mobile phones and uses Amazon’s text links in his posts.

He uses US affiliate store links and mostly targets US visitors. He also gets 12% of his overall traffic from the UK, 10% from Canada. He chooses ‘Exact Match’ as his OneLink preference.

When a UK visitor reading post clicks on the link for Samsung Galaxy S8, he will be redirected to www.amazon.co.uk showing Samsung Galaxy S8 with price in GBP if the exact same product is available on www.amazon.co.uk.

If Samsung Galaxy S8 is not available on www.amazon.co.uk, the visitor will be led to Amazon US store. Same applies if the visitor was from Canada.

If John chooses ‘Close Match’ as his OneLink preference, then the same visitors in the example above will be redirected to the same product or a similar product on the relevant Amazon store (CA or UK).

In the absence of a similar product on amazon.co.uk and amazon.ca visitor will be redirected to the search results page.

 

Amazon OneLink Javascript Code (oneTag)

The suggested deployment method on the Amazon Associate dashboard is to include a JavaScript to your site footer.

This JavaScript code goes through every link to detect Amazon links. Including in banners and Amazon widgets (as I understand) to replace them with a special redirect link.

The script will update existing Amazon links without the need for website owners to update existing links.

The redirect service detects your Amazon Associate “tag” in a link, figures out where the user is located using an IP address, and then replaces the associate tracking tag with the appropriate linked tag for the region before the user is redirected to their local Amazon store.

It also works with Amazon’s amzn.to short links as long as they contain an Amazon associate ID tag.

However, some may question if oneTag script will slow down the site and add to the page size.

While it surely adds few KB, after implementing oneTag and testing I didn’t notice a significant slowdown of the site.

 

Check Matching Products

If you want to check which products appear on the UK and Canada storefronts, you can use Check matching products tool to verify.

Just put the Amazon.com link for the product in the ‘Enter the URL’ box and click on ‘Check.’

The table will show you the corresponding amazon.co.uk and amazon.ca links.

This is a good way to test the difference between Exact match and Close match forwarding.

 

Check matching products in amazon onelink

 

Try this use a few times to see if links are forwarding correctly. You can also up- and down-vote the results, which presumably helps Amazon’s algorithm learn how to generate more relevant results.

You’ll be able to view your earnings report in your UK/CA account. It will reflect under ‘Redirected traffic’ section of the Link Type Performance report.

The commission rates will be as per standard rate card prevalent in the UK and Canada.

 

Does Amazon OneLink Work With WooCommerce, Shortcodes and Third Party Plugins?

After testing it seems Amazon OneLink works with banners generated from Amazon Associates program as well as with native ads.

It works with content links and with links on images. I also noticed it works with links made with shortcodes from REHub theme (didn’t test on other themes).

Amazon OneLink also seems to work with no issues with shortcodes and buttons made using Content Egg plugin.

But it seems it doesn’t work with WooCommerce or some WooCommerce plugins like YITH Compare.

 

Amazon OneLink PROS and CONS

Here are some advantages and disadvantages I noticed with Amazon OneLink service.

DISADVANTAGES

1. Unfortunately, Amazon OneLink only works when you embed the oneTag code onto your website.

Then, links will geo-redirect when they are clicked by visitors from your site. It will not work on YouTube.

If most of your traffic comes directly to YouTube, not your own website, then you won’t benefit from using OneLink.

There are other options for you, though. I’d recommend taking a look at Genius Link instead.

2. Doesn’t work with third-party link shortening services.

This may be a huge bummer for people who oriented their entire affiliate links on site using third party shortening plugin or tool.

3. Can currently only be setup from your US Associate account.

 

ADVANTAGES

1. Works with all existing Amazon affiliate links and short links created using Amazon shortening tool.

This is for me most important. Imagine having to reapply all links again to utilize Amazon OneLink tool.

2. Easy to set up. It is straightforward and well explained how to configure OneLink and install oneTag.

 

Amazon OneLink FAQ

Q: What about the traffic my site(s) get from other countries?
Traffic from other countries will continue to get directed to amazon.com pages.

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Q: Does OneLink work for all Amazon text links?
Yes, as long as you have completed the one-time setup and use Amazon full links or Amazon short links on your site.

Shortened links created by third-party link shorteners are currently not supported and will not be redirected.

Q: Does it work for readers on mobile devices?
Yes.

Q: Where can I see my earnings from redirected traffic?
Earnings through the redirected traffic are available in the ‘Redirected traffic’ section of the Link Type Performance report in your UK and Canada accounts.

Q: How will my earnings for the redirected traffic be calculated?
Your redirected earnings will be calculated based on the standard fee table applicable for the UK and Canada programs.

Q: How would I get paid for my redirected traffic?
Your redirected earnings will show in your UK or Canada account and will be paid through the payment method you choose in your UK or Canada account settings.

Q: Do I need the UK or Canada bank account to get paid?
Not necessarily. If you do not have the UK or Canada bank account, you can choose to get paid either through check payment or a gift card.

 

Will This Work With Native Shopping Ads?

In short, yes. But currently you can only monetize traffic from the United Kingdom (UK) on your website with Native Shopping Ads.

With this feature, your visitors from the UK will be able to see ads for Amazon UK products and complete their purchases on Amazon.co.uk.

The products will have prices in GBP and details will be as per Amazon UK catalog. When your UK visitors click on these ads, they will be redirected to product detail pages on Amazon.co.uk.

This solution currently works only for Recommendation and Search variants of Native Shopping Ads. The feature will be soon extended to Canada also.

For Recommendation Ads, engine tries to find the closest matching products on Amazon.co.uk to Amazon.com product recommendations for any given page.

If an ‘exact match’ for a particular product on Amazon.com is not available on Amazon.co.uk, it selects a ‘best match’ from the UK catalog which is reasonably similar to the US products.

For Search Ads, engine uses the search phrases and category specified by you and searches the catalog in Amazon.co.uk to select the ads to be shown.

For both the variants, the ad unit will be hidden in case a sufficient number of products are not found in the Amazon.co.uk catalog.

Since exact matches for the US products might not always be available in the UK, this feature is currently not available for Custom Ads for which, Native Shopping Ads only show the products that have been specified by you.

All you have to do is map your US store ID with your UK store ID. If you have already mapped your US/UK stores (for OneLink), your UK traffic on Native Shopping Ads will start getting monetized on its own. You dont need to do anything further.

Native Shopping Ads will now show ads from Amazon.co.uk to users from the United Kingdom (UK).

Until this change, Native Shopping Ads displayed products only from Amazon.com, irrespective of the country which the visiting user was from.

If you map your US store ID with your UK store ID , UK visitors on your site will see ads from UK and upon clicking these ads, they will be re-directed to Amazon.co.uk.

For more information visit UK traffic monetization FAQs.

 

Amazon OneLink Universal Amazon Affiliate Link Final Words

Amazon took a step in the right direction by launching their OneLink tool.

With this solution, you are at least able to cover users who are from the US, Canada or the UK with one link.

This only works if you can add a Javascript to your website. After you linked your accounts with the Main Account, Amazon will present you with a code you have to install on your site.

The best place for the code is somewhere in your footer so that it will be displayed throughout your whole site.

But if you are a YouTuber and place your links in your video description, they won’t redirect to the according store.

OneLink is currently only available for the Amazon Associate programs in Canada, United Kingdom, and the United States. These are Amazon’s largest English language markets.

Although not stated explicitly by Amazon, I believe OneLink debut in these markets because it is easiest to match products across international catalogs when the stores are in the same language.

Associates can choose between “direct matches” where product links must link to an exact copy of the product, or “close matches” where a very similar product or search results may be displayed instead.

Before the introduction of OneLink, Amazon Associates would either have to come up with their own geotargeting solution or buy a tool which can redirect users.

OneLink is a simple and fast way for Amazon associate partners to unlock affiliate revenue from users in markets they typically don’t reach.

In my opinion, this feature should have been released a long time ago. But better later than never.

This solution for sure is a step in the right direction. But still far away from what most Amazon affiliate partners would like to see.

Option to use the just one link for all Amazon locales without the need of third-party service, plugin or tool.

About Article Author

Kasa
Kasa

Hello, my name is Matija but everybody calls me Kasa. I started this site to earn lots of money so that I never have to work again. Just lay down on a beach, drinking cocktails day after day while hot, beautiful chicks fight for my attention.Ok, now seriously. I love making websites, especially in WordPress. Hope reading content on this site you will find helpful tips, tutorials, comparisons, and product reviews for your business.

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43 Comments

  1. MB
    July 10, 22:48 #1 MB

    Thanks for the overview. I wasn’t totally clear based on what you said – will the OneLink still work and redirect traffic appropriately if you are using third party affilaite links services?

    Right now I am using Thirsty Affiliate and I am unsure whether this chance will actually help considering the links in my content are ‘mywebsite.com/link/affiliateproduct’

    Thanks again!

    Reply to this comment
    • Kasa
      July 11, 22:26 Kasa Author

      I last used Thirsty Affiliates long time ago so I don’t know. The set up is easy and you need few minutes. Then you will see if it works.

      My guess would be that it doesn’t work with Thirsty Affiliates. But if I am not mistaken they have their own geo-targeting addon.

      Reply to this comment
  2. Natalie
    July 11, 21:45 #2 Natalie

    hi Kasa, that was a great guide, thank you! I was able to follow it and install the OneLink code on the footer of my website.

    However I found that it doesn’t seem to be working, I had someone in Canada click on a link and it still sends them to Amazon US. Any insight into that?

    Reply to this comment
  3. Natalie
    July 11, 21:50 #3 Natalie

    Actually, adding on to my previous comment, I am finding that some links are geo-working and others are not. I wonder if anyone else is facing the same issue

    Reply to this comment
    • Kasa
      July 11, 22:31 Kasa Author

      Natalie, did you use Exact Match or Close Match? Are your links in text links or generated via a plugin? Do you use WooCommerce?

      I tested my links via VPN and they are working great for both Canada and UK. But I noticed that they don’t work on WooCoommerce buttons or with some WooCommerce plugins.

      This is actually good from one side as you can get a cookie on visitor browser for both his store (UK or CA) and US store. Maybe he even decides to buy from US Amazon store rather that his own if wished product is not sold on his locale.

      NOTE: Sorry, I sometimes forget that people who don’t use WordPress might be reading this (as this is a WordPress oriented site). If you don’t disregard most questions.

      Reply to this comment
      • Natalie
        July 12, 02:24 Natalie

        I used Close Match and all are text links that I manually picked up from Amazon. Some are amzn shortened links, many are the long version. And yes, its a wordpress site 🙂

        Reply to this comment
        • Kasa
          July 12, 14:15 Kasa Author

          Well if it is closed match it should at least always show search field with term already inputed and related products shown if there is no exact match.

          Reply to this comment
  4. Amine
    July 16, 19:45 #4 Amine

    Thanks for the article, I would like to know where exactly to put the onetag code on wordpress step by step, if you can put a video about it, it would be awesome.
    Thank you

    Reply to this comment
    • Kasa
      July 17, 13:44 Kasa Author

      Hi Amine,

      Well if your theme doesn’t have a section for adding the external code you can use the plugin I mentioned (free).

      If you don’t want to use a plugin you can add code to the footer.php. Footer.php can be accessed within your site dashboard Appearance -> Editor. There under Templates on the right side look for Theme Footer (footer.php) and click on it.

      Copy oneTag code and paste it before END BODY.

      Now it all depends on WP theme you are using so sections could be different. You can also access footer.php by using FTP client like FileZilla or through your hosting File Manager (cPanel if hosting use it). In this case, you can find it in wp-content -> themes -> yourthemename

      Be noted that when your theme gets updated the code will be removed. This is why you need to use a child theme if you don’t already.

      But if reading this you just think what the heck am I talking about, then I suggest you use the plugin. Also using plugin, when theme gets updated you will not lose code.

      Reply to this comment
  5. Abdullah
    July 18, 06:09 #5 Abdullah

    Thank you for this great tutorial on how to set up Amazon OneLink.

    Reply to this comment
  6. Oscar
    July 20, 18:58 #6 Oscar

    Hi,

    I run a UK based product review blog, where the Amazon affiliate links inside it are linking to Amazon UK.

    Over 50% of my traffic is from US customers, so just having UK amazon affiliate links is a waste. I want to fully monetise my website.

    I heard of Amazon OneLink, however it seems this only allows me to turn amazon.com links into CA/UK, but since my links are already .co.uk there is no conversion happening after adding the script.

    Are there any ways to get this to work with OneLink in the way I wanted? If not, are there any free ways to achieve this with other tools?

    Reply to this comment
  7. dimdim
    July 22, 08:36 #7 dimdim

    Hi, is there any way to put Amazon one tag scripts on AMP website? Because javascript makes invalid in AMP.
    thanks

    Reply to this comment
  8. JohnL
    July 23, 14:22 #8 JohnL

    Thank You Kasa for the great review and tips…
    i have an issue and i want your help ( my english isn’t good enough to be clear .. may god help you to understand my issue 😀 )
    first of all : i have a wordpress website and i use google tag manager …. to manage all scripts and i think that this can helps to avoid high load time of website when using a lot of tag script… and i use direct amazon links in posts
    second : in the store website i’m using woozone plugin and he integrate his own Geo localization for CA and UK.
    my question is when i’m testing all posts links with a vpn they take me to the default amazon country …. is it a problem of compatibility with the plugin or its a problem of google tag manager because this works great with other plugins ?!!

    Reply to this comment
    • Kasa
      July 30, 20:55 Kasa Author

      I don’t exactly understand the issue. Do you have a problem with WooZone Geo targeting or you also used Amazon Onelink with WooZone and now you experience issue?

      Reply to this comment
      • JohnL
        September 11, 17:05 JohnL

        Yes, that’s it … how can i avoid this problem

        Reply to this comment
        • Kasa
          September 11, 20:02 Kasa Author

          I think the issue might be in compatibility with plugin.

          Reply to this comment
          • JohnL
            September 12, 14:54 JohnL

            Thanks for your quick response

          • Kasa
            September 12, 19:25 Kasa Author

            If you have any more questions just let me know and I will try to answer the best I can.

  9. Sukanta Rakshit
    July 25, 21:05 #9 Sukanta Rakshit

    Glad to see Amazon released this most wanted feature for affiliate marketers. Can you confirm that Onelink works with all regional sites or only with US/CA majors?
    Thanks for this useful info.

    Reply to this comment
  10. red104
    July 27, 00:29 #10 red104

    Great write up! From what I understand, this should work as a free tool. If so, what’s the point of GeniusLink? Also, I imagine this will get more people to use the Amazon Associates Link Builder WP plugin just for the sake of feeling confident about those redirects.

    Reply to this comment
    • Kasa
      July 30, 21:20 Kasa Author

      The point of GeniusLink and other similar tools is that they provide redirection for all Amazon stores while Amazon OneLink currently only for US, CA and UK and links need to be US as it seems. Also, people with UK links cant set to Amazon US and CA for example.

      Reply to this comment
  11. Rachel
    July 30, 11:57 #11 Rachel

    It’s useless.

    Only available payments are check (which has a much larger minimum payment) or a gift card (why would I want to buy something thru Amazon UK?)

    Started to complete the registration process and gave up. There are much better ways to monetize international traffic than this. As usual, Amazon is about 10 years behind the times.

    Reply to this comment
    • Kasa
      July 30, 21:32 Kasa Author

      Well, many find checks acceptable as well as gift cards. You can always buy something for others and then they pay you in another way.

      Reply to this comment
  12. Akshat
    July 30, 20:18 #12 Akshat

    I think it is slowing down my site a bit and i am also finding the redirection a bit slow to kick on. what do you think?

    Reply to this comment
    • Kasa
      July 30, 21:33 Kasa Author

      It is possible but I don’t think there should be any significant impact on page load.

      Reply to this comment
  13. Jack
    July 31, 11:46 #13 Jack

    Thanks for this, what do you think of easyazon plugin is there any difference if I use easyazon compared to this new one amazon one click?

    Reply to this comment
    • Kasa
      July 31, 14:46 Kasa Author

      Amazon OneLink only works with US, CA and UK for geo targeting. If you need anything other than that you can use Easy Azon plugin.

      Reply to this comment
  14. Mohammed
    August 03, 20:28 #14 Mohammed

    I have few questions for u as I just opened my us Amazon affiliate account and that’s it account no or what to do next should we hire some one to do seo or Google Adsense or should make my own Amazon website affiliate is same commission 10 percent
    Can u kindly help me in the program as I am in need of urgent and can help me my email payurbills@hotmail.com

    Reply to this comment
    • Kasa
      August 03, 21:19 Kasa Author

      Well, I would suggest that you start your website where you will pick one niche and write about products from that niche. In each post include Amazon affiliate links in text and images. Also, put Amazon native ads.

      You could also start YouTube channel and put Amazon affiliate links in video description or focus on any other social promotion like Pinterest, Facebook, Google plus.

      Reply to this comment
  15. Hari S Nair
    August 15, 08:26 #15 Hari S Nair

    Idk why but one link is not working for me in the case of UK visitors, it is working fine for people clicking my US Amazon links from Canada. My store ids have been verified and everything fine but I tested by asking some UK people and they are redirected to amazon.com only. In the “check matching products” options as you have shown in this post, I cannot see my matching links for UK..in column US links are shown and Canada links in the other, just like your screenshot. Any suggestions?

    Reply to this comment
    • Kasa
      August 15, 20:14 Kasa Author

      I wish I could help but without actually seeing your site and checking I can’t tell. I suggest you also test links by yourself using VPN.

      Reply to this comment
  16. Lucy
    August 25, 16:50 #16 Lucy

    I’m new to affiliate links and have added the OneLink. Is it still worth me paying for EasyAzone Pro Plugin as it makes it easy to add links from within my site. I haven’t managed to set it up yet as I can’t get an AWP account set up for some reason.

    Reply to this comment
  17. Ad binny
    October 05, 13:55 #17 Ad binny

    Hey great article! I set up onelink successfully and tested it via a vpn.

    On one page it successfully redirected to the right amazon domain. However on another affiliate page, it didn’t direct.

    Any ideas why that would be?

    Reply to this comment
  18. jay
    October 13, 23:16 #18 jay

    Thanks for the information, it was very helpful. Do you know if OneLink will work on Tumblr?

    Reply to this comment

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