Scroll depth tracking provides vital data to help better understand your audience as well as optimize your pages for more conversions.
This data helps you see if visitors are actually reading your long posts and when they lose interest. Based on that information you can modify the content to keep them engaged.
Having relevant, informative content that covers every aspect of the topic is essential. But you need to remember that people have limited attention spans.
Posts that are rather long and wordy are rarely read through to the very end. Scrolling occurs when a user has to go beyond what they can see in one screen.
If you have longer posts, your audience may have to do more and more scrolling to read them in their entirety. A handy tool called scroll depth tracking helps you monitor how far down each page users have scrolled to.
This information can help determine if your posts are engaging and can help you refine your content. You’ll know the average amount of time that people spend on your pages, how far down each page they scroll, and where they start to lose interest.
This information can help you make changes to your content to include only information that appeals the most to your users. This makes scroll depth tracking a vital measure to track user engagement.
In addition to that, it gives you many insights about user interaction on your site and helps improve pages for optimal length.
Scroll Depth Tracking in WordPress With Google Analytics
Google Analytics is an invaluable asset for website owners. This free tool allows you to track demographic information as well as details about which of your pages are visited the most often, how long people stay on certain pages, on which parts of your site visitors often bounce, your site speed, etc.
If you want more comprehensive resources such as keeping track of events, forms that are submitted, files that are downloaded, tracking eCommerce and scroll depth, then you’ll need to set up custom tracking measures in Google Analytics.
This has to be done manually, and the process isn’t easy. There are experienced web developers who have been building sites for years that still have difficulty.
Since Google Analytics views scrolling activities as events, you need to set up scroll depth tracking on your own.
There are a couple of ways to set up scroll depth tracking in Google Analytics if you’re using WordPress:
- Manually using Scroll Depth Trigger in Google Tag Manager
- Automatically using MonsterInsights plugin
If you want to track user scrolling manually, you’ll need to set up scroll depth trigger in Google Tag Manager. This means that you’ll need to install both Google Analytics and Google Tag Manager on your website, and then set up scroll tracking.
This can be rather cumbersome and confusing for most web developers and website owners. Using the MonsterInsights plugin eliminates those headaches.
Setting Scroll Depth Tracking in WordPress Using MonsterInsights
MonsterInsights is one of the most accessible Google Analytics plugins that you can use. It’s also one of the most popular, with over 2 million installations in time of writing this.
You can quickly connect your WordPress site with Google Analytics without using any code. Plus, you can easily track your website metrics, data, and stats right inside your WordPress dashboard.
MonsterInsights lets you track essential metrics in your WordPress dashboard including:
- eCommerce Tracking
- Forms Tracking
- File Downloads
- Affiliate Links
- Events Tracking
- Author Tracking
MonsterInsights has scroll depth tracking automatically enabled by default. This means you don’t even need to configure any settings. All you need to do is setup the MonsterInsights plugin.
All these important and free data can dramatically increase your engagement, conversions, sales, and traffic.
Here’re a few things you can easily do with the help of Google Analytics by MonsterInsights:
- Track user engagement
- Know the exact percentage of users who are scrolling to 25%, 50%, 75% or 100% of your content
- Modify your content to keep the audience engaged
- Measure real user engagement with content
- Find and analyze the most engaging posts
- Analyzing site posts to determine which ones are the most appealing with the audience
HOW TO SET SCROLL DEPTH TRACKING WITH MONSTERINSIGHTS?
First, you need to install and activate the MonsterInsights plugin on your website. The plugin is free, but access to scroll depth and other advanced features requires a paid MonsterInsights plan.
Then you connect your WordPress website with your Google Analytics account using MonsterInsights. Scroll tracking is a new, updated feature in the latest MonsterInsights version 7.6.0 update.
Now scroll tracking is enabled automatically by default. It will start tracking scrolling data from your users immediately.
If you want to check this setting, you can confirm it by going into “Insights,” then “Settings” and then “Engagement.”
MonsterInsights will now trigger Google Analytics events when your website users scroll down content pages by 25%, 50%, 75%, and 100%. You can also view scroll tracking data on the MonsterInsights Publishers Report page.
You can access the reports that are generated by going to Insights » Reports » Publishers from the WordPress dashboard. The report will appear next to the Interests section on the bottom of the page.
The scroll depth data will show you many interesting things. You’ll learn with which content on your site visitors are interacting the most. You’ll receive data showing the average scroll depth percentage for your entire site.
You can use this information to decide where you want to place items like advertising, call to action buttons, and other options.
This information can also be used to help you determine what content users like the most, and what pages or posts could be changed, deleted or updated to provide more interesting and relevant content that’s more appealing for your readers.
View Your Scroll Tracking Stats in Google Analytics
After you’ve set up scroll tracking with MonsterInsights, you can also view this data in your Google Analytics account.
First, open the Google Analytics website on your browser and login to your account. After that, navigate to Behavior » Events » Overview from your Analytics dashboard.
Click on the “Scroll Depth” link in your report to get more details about your site users’ scroll depth activity.
Click on the “Event Label” option on your screen to see how many events were triggered for each percentage level (25, 50, 75 and 100%) of scrolling activity by your site visitors.
Adding secondary dimensions will show you additional information, including user scrolling activity on your individual WordPress pages.
Accessing real-time scrolling data is easy. All you need to do is use your Google Analytics dashboard. Select “Go To Real-Time” and then click on “Events.”
This will show you real-time data for your website within the last 30 minutes.
Adding Scroll Depth Tracking To WordPress Summary
MonsterInsights makes it easy for anyone to access and review the website’s scroll depth activity. It helps you connect to Google Analytics and view the information in minutes.
The best part is that you don’t have to access any code to see this information. Scroll depth tracking is automatically enabled once you’ve installed Google Analytics using the MonsterInsights plugin.
There’s no need for any configuration or any other setup processes. MonsterInsight is perfect for people who want to create more engaging content and reach more potential customers.
It helps to improve your site’s performance and can take your business to the next level. It’s a valuable asset that’s absolutely essential for increasing audience engagement, conversion, and revenue.
The MonsterInsight plugin is free, but if you want to access scroll depth tracking and other advanced features, you need to subscribe to a MonsterInsights paid plan.
This will provide you with important features that can help make your website stand out above the competition. Using this tool can help you better understand your customers and your target market. You can even see top 50 keywords which bring traffic to your site.
Analyze the results to determine what content resonates with your users and what doesn’t. Taking this information to improve your site’s appeal will help set you up for success before you know it!