Animoto Review PROS & CONS (2023) – Free Video Editing Tool



Easy to use






Overall quality



  • Free plan available
  • Create videos easily
  • Big audio and image library
  • Good selection of available templates
  • It is cloud-based video editor
  • Unlimited video creation
  • Customize to fit your brand


  • To access all features you will need paid plan
  • Animoto branding in free plan

Animoto is an excellent video editing tool, serving a useful function for those who are new to the world of video editing. In this Animoto review, I will cover all aspects so that you may make an informed choice whatever the tool is the right choice for your needs.

If you aim to save time and make the most of your funds, this tool is for you. Animoto takes care of your video-making requirements, proving to be an investment with every feature that it offers. This tool comes in free and paid plans, which come with additional options to be worthy of investment.

As alternatives, you can check Clipchamp and Kapwing, AceMovi Video Editor, FlexClipMovavi Video Editor, Lightricks Boosted, and HitPaw Video Editor.


Animoto Review

Social media users are a testament to the fact that video content is more attractive for a user and grabs more eyes for a brand. For social media success, the creation of video content is a must.

However, it might not be an easy task when it comes to making a video on your own. Ideally, one requires a lot of time, effort, and knowledge to create and edit a video.

Thankfully, many video tools have emerged, trying to make video editing easier for users. One of the leading applications in the market, Animoto, is under review today. Animoto is a cloud-based video creation service that has been helping users make videos for social media since 2006.


Why Is Animoto Popular Among Users?

Animoto is one of the paid web programs that can create professional-looking slideshows and marketing videos out of multiple images, videos, and sound clips.

The program offers a web-based and mobile-based platform for seamless operation. With this application, you will find several pre-customized templates, which can be used to display pictures, etc. At the same time, the application also allows you to display your photography skills or portray special product images.


Animoto cloud-based video editor.
Animoto can be used even on mobile phones.


At the fundamental standard, this application is an easy and intuitive app for short clips and slideshows, where you can add music from a free library, add text effects, combine images and videos, and music into a portrait that simplifies tasks for you.


Animoto media and audio library.


Compared to the ease of use, one will agree that it is quite seamless to operate. For someone who has no knowledge of video editing and does not want to get strangled in the hassle of multiple tools, Animoto could prove to be a major savior due to its easy drag and drop feature.

For a content creator, marketer or businessman, this tool could serve many useful functions when making hassle-free videos to achieve a purpose.

Here are some of the most impressive features of Animoto which make it a worthy choice for a video editing tool:

  • Extremely user-friendly and seamless in operation.
  • Choose between multiple aspect ratios, which adds clarity and perfection to your videos.
  • Ability to edit and customize individual video clips and photos.
  • Ability to add special effects on text and more.


User Experience

To start using Animoto, all you require is a simple registration with the app, and after that, you may begin using the app for all its features.

A clean and simple interface is what attracts users most to the app. The self-explanatory features and navigation help users operate the app with ease. When you choose between marketing and slideshow, you will view thousands of templates, which allow you to create your videos.


Animoto available templates.


After you choose to create a video, you will upload multiple media such as videos and photos. A drag and drop feature allows you to arrange them and add text and additional customization features. A ‘produce’ button allows you to collect all your arrangements and share them on whichever platform you deem fit.


Difference Between Slideshow & Marketing Videos

Before creating any video, Animoto always asks for your preference about making a slideshow or a marketing video.

Both the options are different from one another in many aspects. For photos that generally do not require adding any text, you must opt for a slideshow option which is much better from a personal perspective.

For a marketing video, which might require the addition of text, customizing for different aspect ratios, and more, go for templates that are better suited for creating promotional content.


Steps For Creating Video

The app is designed to take you through the different steps of creating a video:

1. Choose a theme
After choosing between a slideshow and a marketing video, you will be able to access multiple storyboards that display many themes for creating a video. These prove useful when you need to create a video from scratch and add multiple transition effects.


2. Uploading Content

Access the useful media dock to find all your images and videos and simply drag and drop them to start creating your videos. You can add as much content as you require, rearrange it, and even control the operation of the videos.

Once the slides are in place, music can also be added to enhance the quality of the video. The app works seamlessly to combine all your customization to create one beautiful video.


Animoto video editor.


3. Exporting and sharing
The basic subscription level does not offer access to all the sharing options. However, you can still export your video using social media. Since the linking and embedding of videos is done through Animoto, be aware that your video will be hosted on their website.

There are also 4 different levels of video quality, at which you can download the video. The video may also be exported as an Mp4 video file. Social media credentials will have to be provided if you wish to share your video through that, but access to the same can be revoked at any time.


Animoto Price

The stark features of the tool make it a fast, easy, and professional tool that ensures that every video produced by the tool turns out to be a work of perfection.

The best part about this tool is that it has an intuitive platform that makes it very user-friendly. Thus, it is also quite easy to navigate and access different features.

For its price, this tool is quite reasonable and worthy. You can access Animoto for free with a Free plan and get standard features but with Animoto branding watermark.

Regarding paid plans, there are a Professional plan and a Team plan. On purchase of the annual subscription of the tool, you can also bag an attractive 50% discount on your purchase.


Animoto Pros & Cons

Here are the advantages and disadvantages of using Animoto:


  • Extremely user-friendly.
  • Clean and polished videos for commercial use.
  • Ability to create a video without much hassle.
  • Access to premium video-making features.
  • Free plan option.
  • Music and images library.
  • The vast amount of templates.


  • Individual clips are not editable in this tool.
  • There are restrictions on the creative front, which make the tool limited.


Animoto Review Conclusion

Animoto is a great choice for those who need to create videos on the fly. For someone who is complexly new to video and editing, this tool process is a major resource. No matter if you are casual user, professional, or need video editing for YouTube videos, Animoto can cover all needs.

You will not exhaust yourself or your time trying to make something meaningful since this tool takes care of that for you. The app may prove to be a bit pricey for an individual and may not be economical, but overall, this is one of the best tools you can use.

NOTE: Check AVCLabs Video Enhancer if you need to sharpen blurry videos.

DISCLOSURE: Posts may contain affiliate links. If you buy something through one of those links, I might get a small commission, without any extra cost to you. Read more about it here.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top