WooCommerce product bundling is a popular method of upselling that eCommerce websites use to encourage customers to buy more products.
For example, let’s consider you want to buy a mobile phone on Amazon.
When you add the phone to your cart, do you see a little box near the middle of the page that says something like ‘Frequently Bought Together’?
There is typically a list of 3-4 items, like a screen guard, phone cover, replacement battery and the actual phone with the total cost. This is called product bundling or selling in bundles.
Bundling is when you combine multiple similar or related products, and then you sell them as a package.
You have probably come across many different kinds of bundles in your life.
For example, phone companies can bundle your internet with TV and phone.
Like already mentioned, Amazon uses bundling throughout all their product pages.
You can see it under the “Frequently Bought Together” and “Customers Who Bought This Item Also Bought” categories.
Bundles are usually marketed as being cheaper than if you bought the individual products within the bundle.
This well-known method of marketing has many advantages to sellers compared to selling singular products.
This article lists out the benefits of selling product bundles, and how you can best implement this product bundling strategy on your WooCommerce Store.
WooCommerce Product Bundling Benefits Over Individual Products
Here are some of the benefits you can achieve up-selling products and bundling over offering just individual products:
#1. Increased Revenue up to 30% – With Discounts!
This is a fairly simple one to understand. When a customer buys two products instead of 1, it naturally means more income to the seller.
Sometimes, sellers offer discounts on bundle purchases. This is profitable because the seller can offer lower discounts as compared to an individual product and earn more.
Using product bundles can boost sales and revenue by up to 30%.
#2. The Ease of Bundling
Bundling products is an easy task, especially if you have a WooCommerce website.
You can use the Custom Product Bundles plugin to create product bundles on your eCommerce website within minutes.
The plugin helps you create customized bundles and related items together based on need or popularity.
#3. Customers can Choose
Bundling products give customers the option to buy multiple products in one go instead of going and adding every single item to their cart.
You can also give customers the option to buy an individual product if they wish. Product bundling is also a great gifting option, especially around holiday season.
Giving customers this flexibility ultimately helps to boost sales.
#4. Increasing Perceived Value
The perceived value of a product is the worth of a product depending on the appeal it has for the customer.
To enhance the perceived value of a product bundle, you need to offer a discount of at least 5% to customers.
#5. Clubbing the Right Products for Increased Sales
The trick to successful product bundling is clubbing the right products with each other.
If you combine an expensive product with an inexpensive one (there’s a lot of difference between the prices), then you have to sell it at a relatively higher cost.
Hence, the expensive product will be perceived as overpriced in comparison to the inexpensive one. The customer probably will not purchase such a bundle.
#6. Gaining a Competitive Edge
An eCommerce website that offers product bundles as an option will attract more customers than a website that does not offer this option.
Providing customized and readymade product bundles will give you an edge over competitors in terms of convenience, flexibility and perceived value for customers.
#7. Increasing Average Order Value
When customers buy more products at a time, it increases the average order value of your eCommerce store.
The average order value (AOV) is a metric that calculates the average value of customer orders over a period from an eCommerce website.
It is the driving force behind business decisions related to marketing, advertising, pricing, and discounts, etc.
A higher AOV means your website is attracting a good customer base. Product bundling contributes greatly to increasing your AOV.
#8. Reducing Decision Exhaustion
Decision exhaustion sets in when people are made to take numerous decisions in a short span of time.
It is a state of mental fatigue which affects the quality of decisions taken by individuals.
If you offer a product bundle of essential products, it saves customers the time and energy spent in looking at the individual products, brands, and prices, comparing them all and ending up ‘mentally exhausted.’
A frustrated customer might end up not even buying the original product he/she wanted to.
And that means fewer customers, lower revenue and low AOV. Hence, product bundling has an important influence on customer psychology as well.
#9. Better Customer Experience
Continuing from the point mentioned above, a website that offers product bundles enhances customer experience on your website.
For instance, a customer can buy a bundle of products and checkout within minutes instead of having to add individual products to their cart.
It contributes to positive user experience. If a customer finds it easy to use your website, he/she will keep coming back, which will increase customer loyalty as well.
#10. The influx of New Customers
Customer experience adds to better reviews and increased positive publicity for your website.
If your website offers customized or readymade product bundles which customers particularly enjoy using, they are bound to post reviews and recommendations about your website on public forums.
This will encourage other people to come and check your website out for themselves. This means more new customers.
WooCommerce Product Bundling – How to Sell?
In WooCommerce, there are several plugins that let you bundle and sell products. But the one plugin that rises above the rest is Custom Product Bundles for WooCommerce.
With Custom Product Bundles for WooCommerce, not only can you curate product bundles for your customers, but you can also let them pick and choose their assortments to create personalized bundles.
Custom Product Bundles for WooCommerce lets you:
- Sell curated product bundles – create and sell pre-packaged product bundles to buyers and save them the time and trouble of having to make the bundling decision
- Let buyers create their assortments – offer customizable bundles to your buyers. They have the option to pick and choose products as part of the bundle
- Create gift boxes – sell gift boxes which can be personalized with a special message and sent to a loved one
- Set the price dynamically – offer a dynamically priced box where the price is calculated as items are added to the box
- Offer a value buy – sell product bundles at a fixed discounted price to increase the perceived value of the purchase
Other alternatives for WooCommerce product bundling are an official WooCommerce plugin called Product Bundles and YITH WooCommerce Product Bundles plugin.
WooCommerce Product Bundles is a flexible product grouping toolkit suitable for use in a broad range of applications, thanks to its advanced grouping, pricing, and shipping features.
YITH WooCommerce Product Bundles plugin lets you create ad-hoc bundles combining products, and managing discounts on the final sale price.
WooCommerce Product Bundling Conclusion
Product bundling is the method of including two or more products within a separate product bundle.
This is arguably the most flexible part of product strategy since the containing products are already available. Using WooCommerce to create product bundles can be a great strategy.
This allows you to increase your revenues, but at the same time you are providing a complete tool-set to your customers, with products that work well together.
Product bundling plays a greater role than merely clubbing products together.
It affects customer psychology, influences the market regarding competition, and affects advertising and marketing by encouraging customers to do it for you in the form of publicity.
Hence, using product bundles has large-scale positive repercussions for your eCommerce website.
You should try it out if you aren’t already and view the benefits for yourself. Let me know your thoughts and questions in the comment section below!