WooCommerce is one of the most popular eCommerce systems and having good WooCommerce reporting, and analytics plugin is crucial. Thanks to its amazing features, the platform made a considerable breakthrough immediately upon its release back in 2011.
Today, more than three million websites use WooCommerce, while the platform grows at a steady rate of 13-15% per quarter.
If you are running a web store or plan to launch one, you need to understand what makes this eCommerce system so unique and use assistance tools to make the business more profitable.
After all, WooCommerce represents over 40% of all online shops, so you have to be proactive to outperform your competitors.
In this post, I will show you the basics of WooCommerce and present you the seven most productive reports and analytics plugins for your store. Let’s begin!
Best WooCommerce Reporting Plugins
Before discussing the best WooCommerce reporting plugins, I want to highlight the fundamental features of this platform. What makes WooCommerce unique is the fact that it’s a plugin that helps you to turn your WordPress website into the online retail store.
WooCommerce allows you to build an eCommerce website within minutes. This is precisely where the platform derives its numerous advantages.
According to eCommerce analysts, the most significant benefits of using WooCommerce are:
- Price – WooCommerce is free of charge. Unlike many other eCommerce platforms, this one is free to download.
- Flexibility – The system is versatile, and it offers users a plethora of customization features. It enables you to tailor a website and personalize templates to match the peculiarities of your business.
- Familiarity – One of the best things about WooCommerce is that it integrates with WordPress, which is by far the most frequently used content management system worldwide.
- Usability – The platform is straightforward and intuitive. Its user-friendliness is what sets WooCommerce apart from similar eCommerce systems.
- Native analytics – Although we prefer using additional reporting tools, the fact remains that WooCommerce has solid native analytics, at least for beginner-level businesses.
- Plugins – You can augment the platform simply by using a wide range of supporting tools and plugins.
Now let’s check out the best WooCommerce plugins for reporting and analytics.
Metorik is a powerful WooCommerce reporting tool. The plugin offers you a wide range of reporting templates that you can use immediately. You can also customize and tailor those templates to suit your needs. You can change everything, from how products are displayed to the order statuses.
It covers every single aspect of your sales, including the number of orders, items, gross and net sales, average values, and many more. This enables Metorik to automatically create extremely accurate forecast reports.
It’s almost impossible to mention all of the features, but options of high valuable include the following:
- Orders over time
- Sales by the hour and day
- Order value distribution and order item count distribution
- New vs. returning customers
- Best and worst sellers
- Guest insights
- KPIs for every category you wish to analyze
Metrilo is a WooCommerce-focused analytics plugin that provides clients with all-encompassing sales insights. What makes this tool so interesting is its precision. Namely, Metrilo analyzes data in real time and does not count canceled, returned, or fraudulent orders.
It makes the system more accurate and much better than generic WooCommerce analytics platforms. Metrilo has a clear and intuitive dashboard with basic information such as average orders, revenue, and conversion rates.
However, you can rearrange the dashboard to highlight details you consider most relevant. At the same time, you can tell Metrilo what makes a successful order status, helping the plugin only to count them against your revenue.
The system also measures individual product performance, while it also conducts in-depth revenue and retention analyses. Besides that, Metrilo allows you to import all your previous order data and have a complete database of your customers.
Divvit plugin has amazing analytical potential, and it easily detects key drivers behind positive indicators and pain points of your online sales. You can track results in real time, which gives you the possibility to react promptly in case you notice something goes wrong.
Divvit also shows you a unique order view, allowing you to learn everything about the consumer journey. You can discover who conducted a purchase and see the exact number of touchpoints that occurred before the transaction was completed.
These are just the main features, so I strongly encourage you to explore Divvit more thoroughly. However, rest assured its features give you more than enough data to plan well in advance and maximize the sales potential of your website.
NOTE: Divvit is no longer operational.
4. Beeketing For WooCommerce
Beeketing for WooCommerce is a marketing and reporting plugin with a full set of powerful features. The tool begins tracking every customer from the very beginning, i.e., since the first time they visit your web store. Doing so, Beeketing can analyze consumer behavior and create a comprehensive overview of a buyer persona.
I like Beeketing because it successfully monitors customers even if they come to the eCommerce website from different devices. It doesn’t miss a single interaction with your store. The plugin is simple, and it seamlessly integrates with WooCommerce.
This means you can start using it almost instantly, while each report comes in a very simple and user-friendly format. As a top-level analytics system, Beeketing for WooCommerce allows you to customize features and create tailored reports.
5. Enhanced eCommerce Google Analytics
Just like the name suggests, Enhanced Ecommerce Google Analytics represents an improved version of Google Analytics explicitly designed for online retailers. This plugin is, of course, focused entirely on WooCommerce.
The tool covers all parts of the consumer journey, so you can track and analyze each stage from product views to thank you pages. It supports four major reporting features: shopping and checkout behavior as well as product and sales performance.
Enhanced Ecommerce Google Analytics also captures product impressions, add to cart, and product clicks. But the plugin does come with a small issue. Namely, it doesn’t support several features out of the box, including:
- Highly customized store
- Product types other than Simple product
- Store with the subscription product for orders
- E-commerce pages with shortcodes
- Not fully compatible with the child/custom theme
Of course, it doesn’t mean I think Enhanced Ecommerce Google Analytics is not good. On the contrary, it’s great, but you should keep this in mind before using it.
As paid alternative MonsterInsights is another great plugin which offers enhanced eCommerce tracking, option to track file downloads, see which keywords are driving traffic to site, check Google Analytics from WordPress site dashboard, add scroll depth tracking, set author tracking, etc.
6. Abandoned Cart Reports For WooCommerce
This plugin concentrates on a small but significant portion of eCommerce reporting. Abandoned Cart Reports for WooCommerce is a simple plugin that allows you to see how many abandoned carts your store has by recording when people abandon their carts (see how to reduce WooCommerce shopping cart abandonment) and view trends over time using the built-in dashboard and data pages.
It begins recording carts the first time someone adds a product to their shopping cart. Websites use this plugin because it always detects a prospect’s IP address, but also because it identifies email addresses in most cases.
That way, Abandoned Cart Reports enables businesses to do the follow-up and reach out to the potential customer once again. The plugin marks interactions as abandoned 15 minutes after a user leaves the cart without completing the purchase.
If they come back later and conduct the purchase, the transaction will be recovered. It’s a simple tool, but very important if you want to keep track of missed opportunities.
7. Product Sales Report For WooCommerce
Product Sales Report for WooCommerce is an all-around solution for eCommerce website owners who want to analyze everything from major sales indicators to minor details about user behavior.
The basic Product Sales Report plugin generates reports on the quantity and gross sales of individual WooCommerce products sold over a specified date range.
However, the pro version also gives you an overview of product trends, while you can use a few more features such as:
- Add tailor-made input fields focused on specific products.
- Optionally include products with no sales.
- Save different reporting templates to make the process faster the next time you need the same report.
- Add reports to email messages in the form of an attachment.
WooCommerce Reporting & Analytics Plugins Conclusion
In case you are running an online retail business, you are probably using WooCommerce as the eCommerce system. It’s the largest and most popular platform for digital commerce, hosting millions of websites all over the globe.
WooCommerce has pre-built analytics, and you can even synchronize WooCommerce to Google Sheets. But you can learn much more about the business if you use one of its reporting tools. In this post, I presented to you the seven most impressive WooCommerce reports and analytics plugins for your online store.
With all these tools at your disposal, identifying the pros and cons of your digital business becomes an easy process. MonsterInsights plugin is also great choice for tracking WooCommerce statistics and your site visitors, top pages, demographic, etc. Another great alternative for generating WooCommerce reports is InfoCaptor WooCommerce Reporting PRO, and Putler Advanced Reports for WooCommerce.
Make sure to pick plugin which fits your needs and let me know in comments which tool turns out to be the best solution for your eCommerce store.
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